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LET ME TELL YOU ABOUT US:
Burger Boat makes custom yachts from 80 ft. to 200 ft. in length. Burger is recognized as one of the finest shipyards in the world. The ROM Group is a customer centric marketing firm providing Burger with marketing strategy and campaign management services. The ROM Group is the contact on this project.
HERE IS WHAT WE NEED:
We need a two-page spread print ad, full color, full bleed. We want initial design concepts provided as PDFs using the photos and files provided. Once a design concept has been selected, we will want final digital files in Quark Xpress 6 or 5, or InDesign 2, or CS. Publication specifications are 18-1/2" wide by 11-1/8" H [470 mm x 285 mm].
OUR TARGET AUDIENCE IS:
Ultra-high net worth individuals ($200 million plus), yacht captains, yacht brokers, and yacht designers
WE LIKE THESE DESIGNS:
The two-page spread example is good, but we'd like something better, perhaps more stylish. Think "classic styling".
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
All designs must use the bottom signature treatment shown in the sample ad provided. The elements include the web site address and phone number, a black band across the entire bottom edge of the ad and the Burger logo which can be captured from the PDF provided. Each concept must feature one of the three interior photos spanning the entire spread, with a tightly cropped inset photo of the yacht from the front cover of the brochure PDF provided. The position of the headline and body copy is up to the designer.
Photos to be used: We have uploaded a file named "Photos" which is a simple Word document with specific instructions as to which photos to use from which specific additional files provided.
COPY - HEADLINE
Old-World Craftsmanship Meets State-of-the-Art Innovation
COPY - BODY TEXT
Burger creates dramatic, one-of-a-kind yachts, designed and handcrafted to perfectly address each individual owner's dreams, while providing a level of quality unmatched in the industry.
"Once I saw Burger's high quality and attention to detail throughout each yacht we toured, I knew then that Burger was the yacht builder to fulfill my dream. My new yacht has exceeded my initial expectations."
Burger Yacht Owner
FEATURED PHOTO CAPTION
47M Tri-Deck M/Y INGOT
WEBSITE ADDRESS & PHONE
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