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Business Info

Business Name

DecisionView, Inc.

What do you do?

DecisionView makes StudyOptimizer, a web-based patient enrollment optimization solution that helps pharmaceutical companies deliver clinical trials on time and on budget.

How many pages of print design do you need?

2

List the size requirement(s) for your print design

8.5 x 11

Target Audience

What is your industry?

We sell to pharmaceutical companies.

Describe the target audience for your print design

Business professionals who manage clinical trials or executives in charge of a portfolio of clinical trials (note: NOT DOCTORS!! Please do NOT use any "white lab coat" images or graphics)

What 3 things would you like to communicate to your audience through your print design?

1. DecisionView is a professional, proven, trusted vendor to the pharma industry
2. DecisionView offers innovative, cutting edge Cloud/SaaS/software solutions
3. ???

Style and Concept

What print design styles do you like?

A hybrid of business/professional and Web 2.0 styles

What colors do you want to see in your print design?

Please use a color palette that complements our website - www.decisionview.com. Our PMS color orange is 159U.

What colors do you NOT want to see in your print design?

We're open...

What adjectives should best describe your print design?

Professional, elegant, clean, modern

How will you use the print design?

We would like to get a collateral template that will allow us to lay out 4 different pieces of collateral using InDesign, with the final collateral saved as PDF. We need the ability to modify and maintain the collateral ourselves ultimately. 90% of the time the collateral will be downloaded and viewed on a computer, but it must also print well on a black and white laser printer or a color printer.
- open to having you lay out the initial collateral set for us for an additional fee
- interested in having you design a PPT template that matches the collateral

What content must be included in the print design?

Nothing specific, but I have included our current product collateral that you can use as a placeholder to understand what elements are required and how much content is required. Note - we plan to use this template to create collateral for 3 different products, and our professional services team. I've also included one of our whitepapers so you can see what that design looks like as well...

Materials

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