Rivel Research Group
What do you do?
Marketing research in the investment community. We conduct surveys for a living. This piece we are designing is for one part of our business called our Intelligence Council.
How many pages of print design do you need?
2 pages - front and back
List the size requirement(s) for your print design
8.5" by 11"
What is your industry?
Describe the target audience for your print design
Public company investor relations officers
What 3 things would you like to communicate to your audience through your print design?
belonging to a peer group/sharing of ideas
reliable research and data
Style and Concept
What print design styles do you like?
appropriate graphics for business, sharp, clean. Not overly conservative. Interesting without being too whimsical.
What colors do you want to see in your print design?
Our logo colors, with complementary colors
What colors do you NOT want to see in your print design?
pink and purple
What adjectives should best describe your print design?
Lively, but not cartoonish. This will be a marketing piece designed to attract successful business executives to join a group of their peers. We don't want this to be overly staid and conservative, however. It should communicate to the observer "this is why our group is appealing and why you should join"
How will you use the print design?
At trade shows and as a PDF to email to people that are interested in possibly joining the group
What content must be included in the print design?
See materials attached.
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