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Business Info

Business Name

AdVision Finance

What do you do?

Management consulting services focused on efficiency for financial institutions in emerging markets. www.advisionfinance.nl

How many pages of print design do you need?

6

List the size requirement(s) for your print design

Two fold brochure size 210 x 210, which would be 630 x 210 for the full brochure.
Two page A4 company profile using the design and text from the two fold brochure

Target Audience

What is your industry?

Financial Services

Describe the target audience for your print design

Banks, microfinance institutions, investors in financial services in emerging markets.

What 3 things would you like to communicate to your audience through your print design?

Efficiency drivers (provoke the institutions to think "efficiency"), supporting the mission for reaching farmers (with financial services) in emerging markets, innovation through technology.

Style and Concept

What print design styles do you like?

Using colors of our logo (see facebook and linked in page for colors) - green and blue. Professional but warm in the same time. Showing compassion for low-income people in the emerging markets. Short text, bullet point. More visual representation of what we do. Inspiring efficient but people oriented company.

What colors do you want to see in your print design?

Green, blue, white, light grey and pictures with people (farmers, microfinance in emerging markets, technology for rural financing)

What colors do you NOT want to see in your print design?

Nothing specific, but red is not prefered

What adjectives should best describe your print design?

Classy, professional, expensive but simple and approachable. Clear, understand what the company does in 5 seconds.

How will you use the print design?

Handing it to potential customers in private meetings.

What content must be included in the print design?

Logos - full and short versions
Text with services, attached and more text can be taken from our website
Flyer with agriculture services that can be used (not all text should be used)
A visual picture is needed to be designed to show that we are efficiency drivers for financial institutions and we address efficiency by providing services in the following areas/blocks: digital financing models, scalable and sustainable business models, technology, organisational structure and capacity building, process optimisation through Six Sigma. The management of the efficiency model we develop for the clients can also be outsourced to us on short or medium term until the institution has the capacity to manage it.
We can provide testimonials and/or a brief case study/example of project
Pictures from the website can be used
Other text suggested by the designer

Materials

Contract
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