What do you do?
The audio book Tribal Leadership, shows leaders how to assess their organizations tribal culture on a scale from one to five and then implement specific tools to elevate the stage to the next. The result is unprecedented success. See www.triballeadership.net for more details.
How many pages of print design do you need?
One (Book Cover Art)
List the size requirement(s) for your print design
TBD - but it should be standard book cover dimensions for use on internet and hi-res printing.
What is your industry?
Describe the target audience for your print design
Any person involved in an organization, primarily businesses, but also non-profits. The individual reading the book is likely mid-to-upper level management or ambitious self-starters.
What 3 things would you like to communicate to your audience through your print design?
1. Audio book contains new bonus material not available in paperback edition
2. Understand and improve your company's culture, resulting in increased profits
3. Become a tribal leader
Style and Concept
What print design styles do you like?
The audio book cover needs to partner with the existing book cover (see www.triballeadership.net). It cannot be the same as the printed cover is owned by the publisher, and the audio cover has different rights ownership. However, they need to exist on the same website.
What colors do you want to see in your print design?
See above. Must coordinate, though not mimic existing printed Tribal Leadership cover art.
What colors do you NOT want to see in your print design?
See above. Must not clash with existing printed Tribal Leadership cover art.
What adjectives should best describe your print design?
Clean, persuasive, elegant
How will you use the print design?
Online to promote the abridged audio book, which will be a downloadable file along with pre-order purchase of paperback Tribal Leadership. The goal is to pre-sell the paperback edition (launching in May), and this abridged audio book is a promotional tool to motivate early orders.
What content must be included in the print design?
(Book title): Tribal Leadership
(Sub-title): Leveraging Natural Groups to Form Thriving Organizations
"Original Bonus Material" or "New Tony Hsieh Interview"
Call out that it is an Audio Book
(List the authors as follows:) Dave Logan, John King and Halee Fischer-Wright
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