Bartenders Association Internationale
What do you do?
A member-driven organization founded in 2001 to provide online training, certification programs and industry resources for bartending, food service and hospitality professionals. Announcing an online wine certification program called Certified Wine Expert.
How many pages of print design do you need?
List the size requirement(s) for your print design
8.5 x 11 inches
What is your industry?
wine, food, travel and hospitality industries
Describe the target audience for your print design
college students, job seekers, career changers, people looking for work in: bed and breakfasts, catering companies, chefs, country clubs, culinary arts, food service, food & beverage, golf resorts, gourmet grocery stores, health clubs, private clubs, hotels, inns, resorts, restaurants, specialty retail, tasting rooms, wine importers, wine distributors, wine retailers, wineries, vineyards
What 3 things would you like to communicate to your audience through your print design?
Discover your passion. Get Training. Find you dream career through the Certified Wine Expert online training program.
Style and Concept
What print design styles do you like?
Just some ideas; not attached to any one design in particular; looking for creative ideas!!!
What colors do you want to see in your print design?
Jewel/earth tones related to vineyards/grapevines (burgundy, gold, green, brown, black)
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
crisp, clean, effervescent, visually stunning, professional, engaging to college ages and older, aspirational, motivational
How will you use the print design?
Brochure will be used to encourage potential students to sign up for the online course. Brochures will be dropped at school/college kiosks for promotion, used as a self mailer and left with wine industry organizations & employers to hand out to interested parties.
What content must be included in the print design?
Existing logos & written copy to be provided by Buyer.
Brochure to include representative images of people working in vineyards and wineries, serving wine, engaging with people over wine, sommelier, working in restaurant and other related occupations mentioned in brochure text (Images and any graphics to be provided by Creative)
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