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Business Info

Business Name


What do you do?

We provide an event management and registration service for motorsport events. Customers use our web-based system to collect entries and payment, send email, run reports and keep tabs on participant activity. You can get more information about the company/product at http://www.pukkasoft.com

How many pages of print design do you need?


List the size requirement(s) for your print design

Each banner's printable surface (full bleed) is 24" wide x 92" tall - these are two collapsible trade show banners. The bottom ~30" is not very usable as it will be below the height of a table or too close to the floor. The usable space is more like the top 24"x~62".

Target Audience

What is your industry?

Motorsports event registration/management for competitive and non-competitive driving and social events

Describe the target audience for your print design

Organizers from (Typically non-profit) car clubs, (for-profit) racetracks and (a mix of) enthusiasts. The target are people who actually organize events (rather than those who attend them). Most of our organizers do this on nights and weekends because they're passionate about it or as part of their full-time job; in almost all cases they don't have enough time and not enough resources.

What 3 things would you like to communicate to your audience through your print design?

We are the leader in our space
We make organizing and attending events easier and more fun
We provide great customer support

Style and Concept

What print design styles do you like?

Clean, bold type, whitespace in layout, subtle elements/backgrounds for texture. Designed for tradeshow, key elements need to be easily read from a reasonable distance (15-20', walking by booth) and details should be readable at about 6-8' (someone standing at our table).

We have included a zip of idea materials of some textures and things we like. In the case of the MSD ad, we don't like all of the stuff everywhere, but that bold, outlined illustration style is cool. The trade show image is an example that we liked in terms of clean but interesting design and it uses colors that we like. The textures are just ideas; by no means does it need to have a carbon fiber background but the banners are relatively tall so we want them to be interesting looking and draw people in.

What colors do you want to see in your print design?

Our logo has two color varieties - blue or red with gray accents. Red is more "racing" related but is also more tired. Still, we are likely to prefer the red color as our shirts are red and we tend to use the red logo in print as it stands out better. The other variant of our logo (also designed on Crowdspring!) is actually reverse (white on blue).

What colors do you NOT want to see in your print design?

Open minded, but we are a technology/software company in an exciting industry/niche. "Soft" colors like pastels and so forth are less likely to be appropriate.

What adjectives should best describe your print design?

Clean, bold, impressive. We want it to be a reflection of our service which is high-quality, well thought-out and executed.

How will you use the print design?

The two posters will be used alone and together depending on the scenario. At some shows we may only have room to put up a single one whereas at our main shows we will put up both, flanking our table/booth at the rear corners.

What content must be included in the print design?

We have an outline attached. I will provide the actual text to fill in the placeholders. We are open to suggestions on the content/layout; this is based upon 24"x36" posters we've printed in years past and have used successfully. The customer names/counts are important to demonstrate our dominance in the market place (and make people want to be "part of the club" - this is the "sold" banner) and the other banner is telling people why they should sign on (this is the "sell" banner). In cases where we can only take one with us, we'll choose depending on whether we're going to a place where most people are already our customers (and we're maintaining relationships) or we're trying to acquire customers (sell them on the service).

There are two elements that will require some amount of illustration; the first is a map of our customers. We have some samples with some data that can be used as a baseline but unfortunately the map creation tool doesn't go high-res enough to be used. The second is the uptime chart. We can provide either the data or we can provide the finished chart (which would be in the same style as the one included in examples_of_previous_posters.zip).

We also have a handful of customer logos that are attached for the various organizations to be represented on the banner. We're open to how many/how big they are presented.



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