LET ME TELL YOU ABOUT US:
The Global Cold Chain Alliance unites partners to facilitate communication, networking and education for the perishable food industry.
GCCA is the recognized authority in forging a universally strong cold chain where every product retains quality and safety through each link.
HERE IS WHAT WE NEED:
We need: a one-sided, 6x9 in., 4-color postcard graphic reflecting our annual theme;
The graphic should capture the annual theme and have modern look and feel.
Theme: Strive for Excellence --
The landscape of the temperature-controlled logistics industry is changing. Increased customer demands, new government regulations, and rising costs have created a challenging environment where cutting corners is all too tempting. Strive for Excellence is a call to action for members to renew their focus on best practices, safety standards, quality, and service. Excellence can and should be universal and can be achieved at every level of a company, from a forklift driver to an executive.
OUR TARGET AUDIENCE IS:
Members of GCCA Core Partners: the International Association of Refrigerated Warehouses (IARW), the World Food Logistics Organization (WFLO), the International Institute of Ammonia Refrigeration (IIAR), the International Refrigerated Transportation Association (IRTA), and the International Association for Cold Storage Construction (IACSC).
Goal: Inspire members to participate and support GCCA educational programing and training.
WE LIKE THESE EXAMPLES:
Please see the attached material for an example of: how last year's theme was reflected in the postcard image and logo, and the 2008 logo.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Tag line: Strive for Excellence
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