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Business Info

Business Name


What do you do?

We are a animal feed manufacturer producing various types of animal feed. Have been in the industry for over 10 years and have grown from a family own business to a trend setter in the country. Therefore we will eventually require product packaging for the following product lines: rabbits,layers,broilers,pigs,sheeps,lambs, dairy cows.

For this project, we would like bag which would be universal for all product lines. Additionally a bag with an animal photo, not a caricature or drawing, which can be easily replaceable throughout the product lines.

How many pages of print design do you need?

6 sides (Top,Bottom,Left,Right,Front and Back) on one sheet. For this project, we would like the universal design. We would also like to see how the design could be flexible so it can work for the different animal types. Therefore we require 2 seperate designs for both sizes.

List the size requirement(s) for your print design

This is a project for a new packaging design of TOP MIX. The package should be incorporate many colors. We have chosen two package sizes 37x52x13(10kg) and 48x72x14(20kg) the fold up of the design can be found attached to this project. The design on all sides including bottom and top should incorporate the brand name and animal type for which the package is intended namely: layer, broiler, rabit 4-12, rabit 12+, lamb, sheep, dairy cow.

Target Audience

What is your industry?


Describe the target audience for your print design

The audience are people purchasing this item from a retail or distributor outlet. The age is between 35-70 years people from rural areas of Bulgaria. They have old soviet thinking and therefore are attracted to items that look traditional and modern at the same time. They like design which look solid and easy to digest as well as something to make their day better.

What 3 things would you like to communicate to your audience through your print design?


Style and Concept

What print design styles do you like?

The design should not be messy rather each side should be distinct or with a flowing theme.

What colors do you want to see in your print design?

Various colours are possible or you can use the pallet from our own logo and make the logo white. Both options are seen as alternatives.

What colors do you NOT want to see in your print design?

We do not want to have a messy design

What adjectives should best describe your print design?


How will you use the print design?

We will use it on shelves in retail and distributor outlets.

What content must be included in the print design?

Name of the product, name of the company, logo of the company,package size



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