Kenneth E. Hartman (Editor in Chief)
"Too Cruel, Not Unusual Enough" is an anthology of writings related to the subject of life without the possibility of parole sentences. It is a serious, literary-level collection. We want a cover that reflects the seriousness of this subject.
Trim size: 6" x 9",
Page count: approximately 175,
Interior type: Black and White,
Page color: Cream,
Spine width: NaN"
Who are your readers?
Our target audience includes politicians, death penalty abolitionists, persons of influence, and prison reform activists.
What 3 things would you like to communicate to your readers with this design?
1) That the collection is serious and should be taken seriously.
2) That the book itself is a professional-quality production.
3) That what they are looking at is a "literary" book.
Style and Content
What colors do you want to see in your design?
Strong, primary, visually arresting.
What colors do you NOT want to see in your design?
Pastel, soft, muted. Probably not black and white either.
Describe the style(s) you like (traditional, modern, etc.)
The adjectives to describe the style we are looking for are serious, high quality, literary, hard-hitting, and visually arresting.
We will use the print design to achieve a level of credibility in the eyes of readers, be seen favorably by critics, and catch the eye.
Print design styles we like are classic, uncluttered, and hard-hitting.
What content must be included in your design?
A high-quality, classic design structure but not old-fashioned; a theme that speaks to the seriousness of the subject of human beings dying in prison.
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