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Book Info

Author's Name

Duane Lakin, Ph.D.


All selling is personal. In order to influence others, you must know how to sell yourself. The Unfair Advantage: Sell with NLP! is a book for people who want new skills to influence others. It is for people who want to have an advantage in everything that they say, write and do. It is for YOU if you want to find an edge--an advantage--in your work life. Much of The Unfair Advantage: Sell with NLP! is based on NLP (neurolinguistic programming) skills. But NLP is much more and much less than what is seen in this book. This book will tell you how to sell YOU, read your prospects better, and lead the sales process for faster and better results.

Size Info

Trim size: 6" x 9",
Page count: 300,
Interior type: Black and White,
Page color: White,
Spine width: 0.676"

Target Audience

Who are your readers?

Anyone who wants to influence an audience--whether it is an audience of one or one thousand. It is for people who need to sell an idea or a product. Sales, marketing, telemarketing, and management professionals are the primary target.

What 3 things would you like to communicate to your readers with this design?

All selling is personal and requires that you sell YOU first.
There are ways to use language to influence the thinking of others. (Language influences the brain; the brain influences language.)
There are techniques to engineer your message to make it more effective.

Style and Content

What colors do you want to see in your design?

Red, white...using the trademarked logo and "boomerang" from the original 2000 edition of The Unfair Advantage: sell with NLP!

What colors do you NOT want to see in your design?

none specific

Describe the style(s) you like (traditional, modern, etc.)

I want a modern look. I want it to be simple, clean yet energetic. More Best Seller in business than pulp fiction or romance novel.

What content must be included in your design?

Title, including "Revised edition". Logo. The remainder options depend on the design. It CAN include a brief author bio or recommendations. However, since the book will not be sold via bookstores, it does not need to have content on the cover to entice the reader to buy. It can let the design do much of the work. MOre important is a good front cover to show well on websites.



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