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Business Info
Business Name
Economaney LLC www.economaney.com
What do you do?
Economaney is a content-focused media company whose mission is to provide the most vivid possible picture of the economic future. This project is to design the cover of Dave Maney's first book, which describes for parents the powerful forces scouring out and restructuring the North American economy while helping them prepare their kids to prosper in that radically changed future.
How many pages of print design do you need?
One
List the size requirement(s) for your print design
6.5 inches wide by 9.5 inches tall
Target Audience
What is your industry?
This is for a book -- likely published first on Amazon.
Describe the target audience for your print design
There are two target audiences here: 1) An audience of North American, relatively well-educated parents of 8-to-16 year-old children/teenagers, who are concerned about the future of their children in a highly uncertain economic environment; 2) North American media decision makers, including editors, TV news producers, live event organizers, etc.
What 3 things would you like to communicate to your audience through your print design?
1. A sense of ominous, impending, massive scale change.
2. A revolutionary's sense of being willing to upend the existing apple cart of ideas about the economy and the future.
3. A sense that something positive, and something very powerful, lies on the other side of this wrenching change.
This feels very much to me like what any revolutionary wants to portray: A giant problem that must be addressed, a willingness to take risks and overturn the existing regime, and a better, more empowered future ahead for those willing to think and risk their current situation.
Style and Concept
What print design styles do you like?
I'd prefer something with more than just words -- this requires images or imagery at the very least. The phrase "Economic Revolution" is the name of the newspaper column I write for the Denver Post, and I like revolutionary imagery for this.
What colors do you want to see in your print design?
I can imagine several different directions for the colors -- the colors of revolution, generally thought of in the US as red, white and blue; the colors of danger and fear, red, white, yellow and black. And the colors of prosperity and security -- greens, blues, silvers, golds. So I can't make a single call...
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What colors do you NOT want to see in your print design?
Shouldn't be dreamy pastels.
What adjectives should best describe your print design?
Could be some or all of: Call to action, opportunity, ominous (but not apocalyptic), evangelical, confident, prosperous (in the future).
How will you use the print design?
As the cover/avatar for the book for Amazon. In sales and marketing material (printed and website) for Dave Maney. On national television when Maney is discussing the book. (Maney is a frequent national television economic commentator.)
What content must be included in the print design?
Economaney has a website, but this book isn't really based per se on the website, so that's probably not helpful. www.economaney.com . THE MOST IMPORTANT THING IS GRABBING THE THREE IDEAS I WANT COMMUNICATED AND EXPRESSING THEM. They don't all have to be used, or used literally, but the more I walk away with those ideas, the better.
The idea of a giant dust storm about to envelop a city is a powerful one that I use in my talks, so that's possible. Video of the dust storm hitting Phoenix: http://www.youtube.com/watch?src_vid=8W4... .
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