• Award$550
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Business Info

Business Name

Nightingale-Conant Corporation

What do you do?

Nightingale-Conant is the world's largest publisher of personal and spiritual growth audio programs. We have been in business for over 50 years and have published many top speakers/authors such as: Tony Robbins, Wayne Dyer, Marianne Williamson, Robert Kiyosaki, Brian Tracy, Larry Winget, Deepak Chopra, Gregg Braden, Sylvia Browne, and Ric Edelman. We publish high-end programs in the price range between $39.95 and $299.95. Our website is www.nightingale.com.

How many pages of print design do you need?

1

List the size requirement(s) for your print design

The specs of the cover are 6.5 inches x 6.5 inches.

Target Audience

What is your industry?

Audio Publishing

Describe the target audience for your print design

60% male; 40% female.

*Upper middle income to high income consumers; average household income of $85K and up.

*Well educated consumer; 75% have bachelors degrees, and 30% have some advanced education (graduate school, executive training, etc.)

*Success and personal growth oriented consumers who are leaders and who prefer to "move towards" positive outcomes vs. "move away from" negative outcomes.

*Middle aged consumers who are interested in keeping their brain healthy, active and alert to continue to compete in their jobs and contribute to their larger community through their senior years.

*We want our customers to think of Nightingale-Conant as a high-end, premium priced publisher, who distributes life changing ideas. We are looking to position the content as unique, different and "exclusive"----so it is not compared to the vast amounts of audio content available on the web (to avoid looking at the product as a "commodity.") To make a comparison, if we were in the chocolate business we want our customers to think of Nightingale-Conant, and by extension, this program, as the Godiva (gold wrapped gourmet chocolate experience)----not as Hershey's!

What 3 things would you like to communicate to your audience through your print design?

Self-Mastery/Self-Control, Wealth, "High-end" or "Polished" design

Style and Concept

What colors do you want to see in your print design?

Bright and Bold colors, not too dark.

What colors do you NOT want to see in your print design?

No black or very dark blue.

What adjectives should best describe your print design?

Bold, Bright, Sophisticated/High-end

How will you use the print design?

For an audio program cover.

What content must be included in the print design?

We need a creative cover design for a 6 CD + workbook audio program called:

Main Title: The Miracle of Self-Discipline
Subtitle: The "No-Excuses" Way To Getting Things Done Author: by Brian Tracy

The Main title should be larger than the subtitle. The author name must appear on the cover as well. Given that the author is well-kwown to our audience, his name should be larger than normal for a program cover---although not too large.

I've also attached some pictures of the author. I'd like to see you do one or two concepts with one or more of the photos, and one or two without the photos.

We need the file to be delivered in a format that can be adapted and edited by our creative team.

To stimulate ideas for the cover, here is a concept which details the main ideas in the Miracle of Self-Discipline program:

You dont need to have been born under a lucky star, or with incredible wealth, or with terrific contacts and connections, or even special skills...but what you do need to succeed in any of your life goals is self-discipline. Unfortunately, most people give in to the two worst enemies of success: They take the path of least resistance (in other words, theyre lazy) and/or they want immediate gratification: They dont consider the long-term consequences of the actions they take today.
This program, from all-time Nightingale-Conant bestselling author Brian Tracy, shows you how you can achieve success in all three major areas of your life:
1. Your personal goals
2. Your business and money goals
3. Your overall happiness
Each of the 21 mini-sessions in this program shows you how to be more disciplined in one aspect of your life, with end-of-session exercises to help you apply the no excuses approach to your own life. With these guidelines, you can learn how to be more successful in everything you doinstead of wistfully envying others who you think are just luckier than you. A little self-discipline goes a long way...so stop making excuses, and listen to and apply the lessons in this program!

Materials

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