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Business Info

Business Name

The Beyond Group AG

What do you do?

We are a specialised Advisory firm that has been asked to develop a program for executives that have been separated from large companies who wish to start up their own entrepreneurial venture. We give the individuals something like outplacement support but whose endpoint is becoming an independent entrepreneur. The fee for this service is paid by the current large company employer

How many pages of print design do you need?

1

List the size requirement(s) for your print design

Standard European A4 sheet can be vertically or horizontally oriented

Target Audience

What is your industry?

Health Care and Biotech

Describe the target audience for your print design

The target audience is heads of HR who use similar programs for the outplacement of excess staff. These individuals usually care about what happens to separated employees and will try to provide programs that help them find new jobs. Our uniqueness is that our process is tailored for the individual who wants to be an entrepreneur and not just get another job.

What 3 things would you like to communicate to your audience through your print design?

To provide a vision of the road map for the journey that executives will take on the road to becoming an entrepreneur. This road map will show the milestones of our process.

Key themes:
The process is a journey
There is a roadmap for this journey with sign posted steps
This journey is composed of phases that are composed of steps leading to the eventual launch of a new company.

Style and Concept

What print design styles do you like?

I will include in the attachments a copy of our current infographic. It has served its purpose but now requires significantly freshening up. I will also include an alternative design concept we have kicked around.

What colors do you want to see in your print design?

I will include a pallet of our company color scheme but the you are not restricted to that group provided the colors or not conflicting.

What colors do you NOT want to see in your print design?

Obnoxiously bright or glowing colours

What adjectives should best describe your print design?

We want this picture to tell a story. A story about the journey one needs to go on to become an entrepreneur but that there is a path to follow that will lead to the launch of your own business.

My business partner has the image of climbing a mountain. First you start in the lowlands where the hills are not too steep (this roughly corresponds with the early phase of work we do with the individual). At this stage most of the work is about oneself. Then you begin to earnestly climb the mountain. This more difficult part of the mountain corresponds to steps n our process where the person is testing new business ideas in the marketplace and getting criticism. Finally one arrives at the top of the mountain where there is a rocket ship that launches your new business. This corresponds to the last two steps in our process.

OK, OK the rocket ship bit is a bit hackneyed, but we are trying to express that the final step is the launch of your new business. The current infographic just doesn't tell this story well enough any more.

How will you use the print design?

It will be used inside a presentation of our capabilities as a slide as well as a stand alone page that we will give to clients as a visual representation of what we do.

What content must be included in the print design?

I would like to see the most creative stuff you have. There is no need to keep to our mountain climbing theme if there is another visual concept you have that gets the idea of our journey across to our clients. Wow us with something particularly exciting and we will double the 239 fee (as shown in the extra award section).

I will attach several files for your review:
1. Our Infographic concept: a powerpoint representation
2. Our previous graphic that is now too simplistic and is too 2-dimensional
3. A first pass graphic concept we have kicked around (just for your consideration - only the graphic portion without words)
4. Our color scheme
5. The steps in the process through which we bring clients (for background info)

Materials

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