• Award$400
  • Entries24
  • Creatives7



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Business Info

Business Name

Texas Organization of Nurse Executives

What do you do?

This is a non-profit trade association for high-level nurse executives such as Chief Nursing Officers, etc. The organization exists as a forum for nurse leaders to advocate and facilitate the provision of compassionate, effective, and efficient healthcare with an emphasis on Nursings role in that process.

How many pages of print design do you need?

4 pages - cover, 2 pages inside program and back cover

List the size requirement(s) for your print design

This is just a basic program with a cover design that opens to conference schedule and abstracts and sponsor logos.

Target Audience

What is your industry?

Healthcare - Nurse Leaders

Describe the target audience for your print design

High level nurse executives. Predominantly women 35+ years. There are also a few men that will be in attendance - same age range 35+ years. Education and leadership are shared values among the group. They will be from all over the state of Texas but a majority will be from the Dallas-Fort Worth area.

What 3 things would you like to communicate to your audience through your print design?

The conference theme: Nurse Leaders: Charting the Future.

Style and Concept

What print design styles do you like?


What colors do you want to see in your print design?

Our website uses a red, white and blue theme: www.texasnurse.org. However, the conference program does not necessarily need to color the same color scheme. As long as it look professional.

What colors do you NOT want to see in your print design?


What adjectives should best describe your print design?

High-quality, professional

How will you use the print design?

It will be the annual conference program and signage design.

What content must be included in the print design?

We do not have our agenda or all of our sponsor logos at this point. That will be the majority of what is used in the program. We need a design for the program cover that portrays the theme: Nurse Leaders: Charting the Future. All other content will be provided no later than 2 weeks prior to the event which is Marck 4, 2011. We will also need a commitment that the designer is able to design the signage for the event - mainly very basic directional signage and sponsor signage. I've included a sample of a similar program used for another group we manage as well as the signage for their event. I've also included the Texas Organization of Nurse Executives (TONE) logo.



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