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Business Info

Business Name

RUCEC

What do you do?

Business Training

How many pages of print design do you need?

One

List the size requirement(s) for your print design

8 1/2 x 11

Target Audience

What is your industry?

Professional Development and Training

Describe the target audience for your print design

Working people -- with career/professional ambitions

What 3 things would you like to communicate to your audience through your print design?

What youre designing: Youre designing a template cover for a new report format were calling QuickGUIDES Well be doing these on a number of subjects this one happens to be on career. I need a template that could work for a myriad of professional development topics. And in addition to having a nice clean, design with plenty of white space that features the reports title I need a catchy logo for the QuickGUIDES name that we can use on this document and all others.

If you use photos (not recommended but Ill keep an open mind) you must show diversity in gender, race, age.

NOTE: If the copy is small on the next page it should be small on your design. If it is large it should be emphasized more. Theres not a lot of copy used here, because Id like to see a lot of smart white space use on this design.

Style and Concept

What print design styles do you like?

Anything Apple / ipad/ (love the grey and white space they use)
http://www.dovetaildatabase.com/
http://images.ruceci.com/PDFS/YMPP.pdf
http://images.ruceci.com/PDFS/YHPCW.pdf
http://images.ruceci.com/PDFS/YSRTR.pdf

What colors do you want to see in your print design?

Use colors that we use on our website ... www.nationalseminarstraining.com

What colors do you NOT want to see in your print design?

No heavy black or heavy backgrounds. I want this to feel light and airy.

What adjectives should best describe your print design?

Professional
Current and semi-chic w/o being snobby
Brigth

How will you use the print design?

PDFs to give to our customers for free

What content must be included in the print design?

All copy on the attached -- see directions attached.

Materials

Contract
Files

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