We are starting a small Indian quick-serve restaurant called Naan Stop. It is essentially the "Indian version of Chipotle," serving naan wrapped sandwiches, as well as salads and rice bowls. It is a modern, very Americanized restaurant basically combining all the flavors of a traditional full-service Indian restaurant with the convenience and hip, modern style of a Chipotle.
We are currently doing a delivery only operation out of an existing restaurant to prove the concept, so we'll need to make sure that is clear on the menu.
We need a take out menu designed that is easy to understand with a clean layout. It's pretty easy for our customers to get confused (because you can design your own sandwich however you like), so we need to make sure that it isn't too overwhelming at first glance. There are also preset combinations that you can either have as a sandwich (in plain or whole wheat naan), salad or rice bowl.
What we're looking for is something a little bit unique, and not your typical tri-fold brochure type layout. For example, if you look at a Chipotle takeout menu, they are long and narrow and just two-sided. While I think their menu is a little too long (and it's hard to keep without folding it in half) I do like the fact that it's different than most others. Their menu is also good in terms of clarity. It's very easy to understand how to order.
On the menu we will also need: our logo (attached), our phone number (just put 555-1212 for now), our website (www.naanstop.com - you will also be able to order online), that we take credit cards (Visa, MC, Discover & Amex), our hours (11:30 am - 10 pm)
We will also need our locations. Under locations, we will just have 1 for now which will be "Naan Stop @ Devi". For this location we will need to say that it is delivery only, but it is free delivery.
I have attached the first version of the menu, which we might make changes to so I need to make sure the text it editable. Feel free to play around with the order of the menu, names of sandwiches, etc. This is just a basic idea of what we will be offering.
18-34, mainly working professionals. When they see the menu I want them to think that Naan Stop is modern, trendy, clean, high-quality and reasonably priced. Typical Indian menus can be sort of, um, depressing - so I want them to feel confident that they will be getting great, reliable food - so it needs to be bright and modern. And much more "Americanized"
http://www.forkandbottle.com/restaurants... - clean, simple
Basically going to leave it up to you - but if you have any questions for me about the direction you want to go in, and you want to know if i'd like it before you get started just ask! I'll try to respond as soon as I can.
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