LET ME TELL YOU ABOUT US:
Inland is a label printer for the food, beverage, health and beauty and consumer products markets. We are a large printer in this industry however we don't often receive the recognition that we should. We are working to improve our brand and our exposure by updating all of our literature, our website etc.
We are a business to business company and many of our customers are very large corporations so a very professional look while retaining our family owned image is important.
HERE IS WHAT WE NEED:
Inland Sustainability literature piece. This will be given to customers and prospects when they inquire about our sustainability efforts and/or sustainable product offering.
It does not need to be a standard size, I am actually looking for something a little bit different, perhaps a tri-fold or bi-fold. Envisioning something that is perhaps tall and thin as opposed to your standard 8.5 x 11 piece, however the following size stipulations do apply:
There must be a pocket that can contain (in either direction) a label of maximum size: 4.5 x 10
The overall piece must be able to fit inside a 9.5 x 12.5 envelope for mailing
The design must incorporate our brand color of PMS 286 and must also include our company logo (attached) and our brand logo (I with the label experts next to it). The Inland I is typically featured in the lower left of our branded itemsbut could be moved if necessary. Since this is a Sustainability piece, it is important to incorporate some green into the piece. Weve also used in the past the attached Inland Globe logo which can be used, but is not necessary.
We will not be displaying any product images in this piece, and I am hoping to feature a stock image(s) that have a sustainable feel to them. I would be willing to purchase the stock photos that you recommend/suggest but you could use a low res download of it for position. I would ask that you keep the stock image purchase price below $50 if possible. I would like to keep the cover or front very clean with maybe just the stock image and our logo, as the inside will have quite a bit of information. The cleaner we can keep the inside design since there is so much information the better. Anything that can organize the information or break it up to give the eyes a break is great. Perhaps a chart of some kind with the first bullet point being in the left column and the bullets below in the second column
The very back of the piece should contain our logo and contact information:
2009 West Avenue South
La Crosse, WI 54601
OUR TARGET AUDIENCE IS:
Our target audience is mainly procurement or purchasing people who work for larger organizations in the food, beverage, health and beauty and consumer products markets.
WE LIKE THESE DESIGNS:
Our corporate fonts are ArnoPro SemiBold and Arial. I prefer to utilize these as much as possible but am open to using different fonts for marketing materials.I am also attaching a snapshot of our current business package to give you an idea of what our brand look is. This piece should fit in with our business package to keep some consistency over mediums.
WE ABSOLUTELY MUST HAVE THIS IN OUR DESIGN:
Our company logo and the Inland "i" logo, both attached.
Our contact information including address, phone number and website.The attached document called Sustainability has all of the verbiage that needs to be included in this piece.
No Files Added