• Award$500
  • Entries36
  • Creatives11

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Business Info

Business Name

Proto Partners

What do you do?

we help service business services create outstanding customer experiences. in this case we are briefing this on behalf of a financial services company.

How many pages of print design do you need?

12 photographic images

List the size requirement(s) for your print design

images only need to reproduce at no bigger than 10cm x 10cm

Target Audience

What is your industry?

financial services

Describe the target audience for your print design

this will be used with internal staff to help communicate the internal positioning for the brand.

What 3 things would you like to communicate to your audience through your print design?

surprisingly straightforward
simple not complex
easy & clear

Style and Concept

What print design styles do you like?

apple, method-home, elegant, clean, fresh.

What colors do you want to see in your print design?

RGB - shiraz
R 146
G 21
B 42

RGB - magenta
R 225
G 0
B 121

RGB - sky blue
R 156
G 209
B 220

What colors do you NOT want to see in your print design?

no colours banned, but looking for colours in sympathy with those listed above. complementary brand colours to above are greys and moss greens.

What adjectives should best describe your print design?

easy, inspiring, clear, elegant

How will you use the print design?

we are building a brand cube that will utilize images that reflect the brand essence "surprisingly straight-forward"

What content must be included in the print design?

We are looking for 12 photographic images in total.

Page 1 of the materials provided explains the brief clearly. Each image is to show for eg, Image 1: If a car was surprisingly straightforward" what type of car would that be and what image best represents it.
Image 2: If a drink was surprisingly straightforward" what type of drink would that be and what image best represents it. etc etc

There are 8 types of things that we would like to see images for listed on page 1.

The second page is the second part of the brief, which asks if a brand was surprisingly straight-forward, what is the best image for the following word:

1. easy,
2. inspiring,
3. clear,
4. elegant

On page three we have provided a completed example

Materials

Contract
Files

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