What do you do?
we help service business services create outstanding customer experiences. in this case we are briefing this on behalf of a financial services company.
How many pages of print design do you need?
12 photographic images
List the size requirement(s) for your print design
images only need to reproduce at no bigger than 10cm x 10cm
What is your industry?
Describe the target audience for your print design
this will be used with internal staff to help communicate the internal positioning for the brand.
What 3 things would you like to communicate to your audience through your print design?
simple not complex
easy & clear
Style and Concept
What print design styles do you like?
apple, method-home, elegant, clean, fresh.
What colors do you want to see in your print design?
RGB - shiraz
RGB - magenta
RGB - sky blue
What colors do you NOT want to see in your print design?
no colours banned, but looking for colours in sympathy with those listed above. complementary brand colours to above are greys and moss greens.
What adjectives should best describe your print design?
easy, inspiring, clear, elegant
How will you use the print design?
we are building a brand cube that will utilize images that reflect the brand essence "surprisingly straight-forward"
What content must be included in the print design?
We are looking for 12 photographic images in total.
Page 1 of the materials provided explains the brief clearly. Each image is to show for eg, Image 1: If a car was surprisingly straightforward" what type of car would that be and what image best represents it.
Image 2: If a drink was surprisingly straightforward" what type of drink would that be and what image best represents it. etc etc
There are 8 types of things that we would like to see images for listed on page 1.
The second page is the second part of the brief, which asks if a brand was surprisingly straight-forward, what is the best image for the following word:
On page three we have provided a completed example
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