LET ME TELL YOU ABOUT US:
We are a leading producer of training in North America
HERE IS WHAT WE NEED:
We need a super-fun design for a creative team-building workshop we do.
OUR TARGET AUDIENCE IS:
supervisors, managers and team-leaders ... in organizations of all sizes.
WE LIKE THESE EXAMPLES:
Anything bright and cheery done by Apple.
Contemporary, clean colorful designs that appeal to broad audiences.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Try to make this look like an invitation to a really, really fun party and NOT like some boring old business thing.
Readability is very important to me let your creative juices run wild, but dont let them run so wild that the design is difficult to read.
Make the title of the program the dominant graphic on the page. Spend a lot of time on color and font choice for the title of the program. The words Creative Team-Building need to pop together they can be treated differently with font and color, but neither word should dominate the other.
The bullets and paragraph copy can be very small. Look out how big Ive made them on this layout on the previous page. Use my use of text size as your guide to how big/important it should be on the page
A note about The coming to your area date space: this can be a crawl on the lower part of the page or a sidebar. It must have enough room to advertise 8 cities/states with accompanying dates.
Do NOT use pics of people on the brochure. Illustrations would be ok, but not necessary.
Youre designing this brochure cover that will be executed in both print and the web. My production team will take care of producing the rest of the documents.
Do not use a lot of reverse type on this design.
If your project is selected for this award final documents must be submitted as a fully editable layered PSD, along with fonts used and source of any graphics used (if graphics need to be purchased for your designs let me know ahead of time where and how much theyll cost. We would purchase the graphics directly, so would not have to. My budget there is tight so dont go crazy suggesting expensive graphics).
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