This book is about strategic pricing for medical technologies. Medical technologies are devices, equipment, and supplies use by physicians and other healthcare professional to deliver care. Examples include hip implants, x-rays, and sutures. The target audience is marketing and other professionals who work in medical technology companies. Examples of medical technology companies include Medtronic, Johnson & Johnson, GE, and Phillips. Strategic pricing is about determining a fair pricing strategy to capture the value created by these medical technologies. The book is a guide to helping medical technology companies make better pricing decisions.
Trim size: 6" x 9",
Page count: ~200,
Interior type: Black and White,
Page color: White,
Spine width: NaN"
Who are your readers?
The target audience is marketing and other professionals who work in medical technology companies. Examples of medical technology companies include Medtronic, Johnson & Johnson, GE, and Phillips.
What 3 things would you like to communicate to your readers with this design?
The essence of the book is about:
1. medical technologies
Style and Content
What colors do you want to see in your design?
I'm open to different colors, but have been told red and bold contrast sell well. So, perhaps color combinations like red, gray, white and black.
What colors do you NOT want to see in your design?
Describe the style(s) you like (traditional, modern, etc.)
What content must be included in your design?
Title: Strategic Pricing for Medical Technologies
Subtitle: A Practical Guide to Pricing Medical Devices and Diagnostics
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