• Award$400
  • Entries38
  • Creatives10

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Business Info

Business Name

Hot Spud

What do you do?

Restaurant--Serving Jacket Potatoes (Stuffed Baked Potatoes as a full meal), Salads, Soups, Desserts, Beer&Wine, Coffee&Tea.

How many pages of print design do you need?

6+2 total 8 window graphics (decal)

List the size requirement(s) for your print design

See attached picture named "Measurements"

Target Audience

What is your industry?

Quick Service Restaurant (Fast Food Restaurant)

Describe the target audience for your print design

1) We are located in the heart of San Francisco's Fisherman's Wharf district so we have people from all over the world belonging to all age groups; families with kids, young couples, elderly people, large groups and etc.

2) Our General Target Audience is similar to those of Chipotle and Subway.

3) We also specifically target people who are looking for 'Gluten-Free' diet.

What 3 things would you like to communicate to your audience through your print design?

Food inside is 1)Delicous, 2)Healthy, 3)Fast

Style and Concept

What print design styles do you like?

See Attached files and the actual picture of the store front to help you visualize the project.

What colors do you want to see in your print design?

No Limitations but it should be consistent with our logo and interior design colors.

What colors do you NOT want to see in your print design?

No Limitations but it should be consistent with our logo and interior design colors.

What adjectives should best describe your print design?

Quick, Healthy, Satisfying, Affordable, Exciting, Fun, Cool, Different, Progressive and Urban but not over the top.

How will you use the print design?

This is a Window Design Concept that should attract people who pass randomly in front of our restaurant. It will be part of our branding as well.

What content must be included in the print design?

What We Need

1) We need window decals. The samples of what we need are provided. The design needs to be visually attractive and informative about what we serve
2) The food pictures and our potato character must be used in your design proposal. We have pictures of our signature potatoes (chicken spud, steak spud, shrimp spud), signature salads (fiesta salad, thai crunch), and desserts (sweet potato brownie, rice pudding). Please use the pictures from our website. After getting the first concepts from you, we will provide the larger size original pictures for better quality.
3) The doors should be left empty so in the design, please do not place anything for the doors. We have 6 windows on the left side of the doors, and 2 more on the right side. The measurements are given in the jpeg picture named as "measurements".
4) We think that the 2 windows to the right of the doors should be used for following purposes: 1st window (to the right of the main door): It should have the basic information about the business (name, logo, opening hours, web site, etc.) such as the last part of the file we sent named "window concept 6-decal style". 2nd window: A big check box such as the one next to the last part of the file we sent named "window concept 6-decal style". It should say we are Gluten-free, vegeterian friendly, use natural ingredients whenever possible and etc (just like the check box in that file).
5) Feel free to present your creative ideas in anyway you think it is the best. We will do the best we can to guide you to fine tune what we need. If you have any questions, please don't hesitate to ask.


See Our Web site and Facebook Page nd Yelp page for detailed information.

www.hotspudsf.com
http://www.facebook.com/pages/Hot-Spud/1...
http://www.yelp.com/biz/hot-spud-san-fra...

Materials

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Files

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