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Business Info

Business Name

Delap

What do you do?

Public Accounting Firm. Delap offers a wide array of services specifically designed to help you grow and prosper. Our professionals are experienced in a multitude of industries, and have the specific expertise to solve the most pressing problems. More importantly our proactive approach to understanding needs, identifying opportunities, and weighing risks seeks to eliminate challenges before they arise. That way, you can focus on what you do best and rest assured that your CPA is taking care of you.

How many pages of print design do you need?

5

List the size requirement(s) for your print design

8 1/2 x 11, 8 1/2 x 10, 8 1/2 x 9, 8 1/2 x 8, 8 1/2 x 7. 5 pages to be staggered by one inch increments to be used in presentation folder. They will be printed 1 sided full bleed.

Target Audience

What is your industry?

CPA- Tax, Audit, and Business Consulting

Describe the target audience for your print design

The owners and decision makers for small to middle market closely held private businesses ranging in industry from Auto dealerships, Construction, Healthcare, Technonology, and Real Estate.

What 3 things would you like to communicate to your audience through your print design?

Professional and locally owned service oriented firm.
Resources of national/international firm with the personal relationship and customer service typically experienced at a smaller firm, in other words best of both worlds.
Quality talented professionals.

Style and Concept

What print design styles do you like?

I don't like the design but this is the concept we are trying to achieve. http://www.mycroburst.com/drafts/display...
See attached files for a sample sell sheet we currently use and like the design for. Something modern and profesional but not too abstract or flashy.

What colors do you want to see in your print design?

See attached color usage and complementing color guide for our firm brand.

What colors do you NOT want to see in your print design?

Anything that clashes with attached color guide

What adjectives should best describe your print design?

Traditional, Professional, Experienced, Competitive, Service Oriented

How will you use the print design?

We would like to use the print design as a template to add our content and have printed. The design should be consistent and cohesive throughout the 5 sheets but allow us the flexibility to update and modify the content over time since we will be printing in small batches.

What content must be included in the print design?

Company Name, Logo, Website (www.delapcpa.com) are mandatory. We don't have specific graphics in mind that we use as far as stock images. The following are the tenative titles that we will be using in order of largest page to smallest page. The Delap Difference, Firm Profile, Services, Global Resources, Investing In Your Success. I will include the presentation folder that we will be using so you can see the pocket design to make sure pertinent infomation works around the folder. Please include the text box with place holder text on each page.

Materials

Contract
Files

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