• Award$805
  • Entries70
  • Creatives32

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Creative Brief

Who are you?

My name is Luke and I work in the marketing department for a major tire distributor in the North East

What do you need?

I need an ad that is 3 columns (5.75 inches) x 14 inches. All tires to be featured are Firestone Brand and, aside from our retail brand, we want to feature firestone as well. Quality submissions could lead to more work in future.

Who Is Your Audience?

Consumers who read print media. Probably adults 25-49, professional, men and women.

Requirements

We Like These Examples

You can see some of the creative we used for a campaign with Dustin Pedroia at http://www.boston.com/business/ticker/20...

We Absolutely Must Have

I want a baseball theme for this ad. Must include company logo and contact information. Tires with logo and model name. (Precision Sport, Destination AT, Destination LE, Destination ST, Transforce HT, FR380). You do not need to use all tires, but must feature at least 3 (with Transforce HT being one of them).

(Headline)Big League Sale
At Sullivan Tire

(Major Offer) Buy 3, Get the 4th Tire Free
on ALL Firestone Tires
(fine print)Valid on in-stock tires only, offer ends 9/18/10, see store for details

(aspects to be featured) Family Owned and Operated
100 ASE Master Tech's on Staff
Shuttle Service
30 Day Money Back Ride Guarantee

We will match any local competitor's tire price


50 Locations Throughout New England
To Speak to our tire experts call
(877) 592-TIRE (prominent)

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