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Business Info

Business Name

SquareWine & Spirits

What do you do?

SquareWine & Spirits provides a superior service to our clients, we are a full-service wine & spirits shop offering free delivery, consultations, special orders, event planning, wine tastings and so much more! SquareWine & Spirits is Long Island Citys go-to spot for fantastically priced and fastidiously selected wine and liquor. Expansive store stocking a wide variety of wines plus a sizable selection of spirits. We pride ourselves on knowing our customers tastes as well as our own, so we constantly keep our store stocked with the latest, the greatest, the most economical, and the most delicious. We can accommodate any budget or palate, and with free delivery, we can accommodate you anywhere in New York City.

We have a cool retail space with interesting and esoteric selections. As the buyer I focus on cool brands with lady wine makers, I have a focus on local wines and spirits, and I love interesting finds.

How many pages of print design do you need?

2: a front and back post card

List the size requirement(s) for your print design

Dimensions: 5.5 x 8.5

Target Audience

What is your industry?

Retailing

Describe the target audience for your print design

wannabe bourgeois that act like wine and spirits enthusiasts but don't want to spend money. plus the people that are the older crowd that have lived in the neighborhood for 20 years. it's a wide and varying audience.
Age: 25-55
sex: all
location: NYC
income: varied
occupation: artists, young urban professionals, and everything in between
education: college educated
lifestyle: cosmopolitan wine & spirit drinkers that both go out and stay home, locals that are interested in neighborhood activities, renters in doorman buildings, renters in brownstone buildings

What 3 things would you like to communicate to your audience through your print design?

FREE DELIVERY
LOCAL
THE BEST

Style and Concept

What print design styles do you like?

http://www.kiehls.com/offers
http://catskillprovisions.com/
http://proofandgauge.com/

eye catching, chic, modern, "hip", colorful but most using our own colors, something that makes people want to look at the postcard and spend money and come to our store or at least that peeks their interest.

What colors do you want to see in your print design?

our store colors
Colors: HEX CODES:
Red: #a11c2d
Blue: #002156

What colors do you NOT want to see in your print design?

Not crazy about yellow.

What adjectives should best describe your print design?

Our current print design is a bit boring and basic, I'd love to take our very clean square logo create eye catching flyers that are still very clean looking. I want people to have a sense that we are innovative and fun because we are. We have a cool retail space with interesting and esoteric selections. As the buyer I focus on cool brands with lady wine makers, I have a focus on local wines and spirits, and I love interesting finds.

How will you use the print design?

direct mailers

What content must be included in the print design?

Copy:
Fast, free delivery on demand
Wine - Spirits Cider
20% off your first order in-store or online
**fine print**$5 delivery charge for same day delivery under $40
o -Must have coupon available for in-store discount
A full service wine & spirits shop serving LIC since 2007.
o Wine specialists on staff
o Free in-store tastings every Thursday & Friday
o Free consultations for special orders and events
o Tasting room and event space on-site, book now!
o Corporate orders available
SquareWine & Spirits at Court Square in LIC
o Include the subway letters: E, M, G, 7

Please represent the address, website, map, and phone number prominently.

Well need to create a coupon code. Please leave space for that.

Materials

Contract
Files

No Files Added

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