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Business Info

Business Name

Spice Explorer

What do you do?

Provide an easy way for people to sample new spices through a monthly subscription service. We deliver themed assortments of spices to subscribers who want to explore new flavors in an easy & accessible way.

How many pages of print design do you need?

One

List the size requirement(s) for your print design

Standard post card size

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

Urban-dwelling, adventurous, highly-educated foodies interested in exotic cuisines. Think Whole Foods. Not Stop & Shop.

What 3 things would you like to communicate to your audience through your print design?

Spice Name & Short Description
Flavor Profile / Geographic Origin / Cuisines
Quick Tasting Suggestion

Style and Concept

What print design styles do you like?

Clean, accessible, uncluttered.
Promotes a warm feeling.
Elegant & adventurous.

What colors do you want to see in your print design?

We're open to creative suggestions & interpretation.

What colors do you NOT want to see in your print design?

Mainly we don't like too many bold & harsh clashing colors. It shouldn't look like a menu in a mexican restaurant with cliche images like chili peppers etc.

What adjectives should best describe your print design?

Warm, accessible, elegant, uncluttered, clean, easy-to-understand, inspired, exotic, stylish, modern, hip, urban, different, unconventional, unique, intuitive, useful, makes-you-smile.

How will you use the print design?

The spice cards will be included with each month's themed collection of spices.(About 6 spices per month.)

NOTE THAT THIS IS A TEMPLATE. We need to be able to plug any spice or herb into this with different content & images.

What content must be included in the print design?

TEXT ELEMENTS
1. Name of spice or herb
2. Flavor characteristics
3. Cuisines that use this spice
4. Common food pairings
5. Summary description
6. Quick tasting recommendation

DO NOT USE LOREM IPSUM IN YOUR DESIGN See the attached example to get an idea of the length of text for each section. That will give you an accurate sense of how much space to allot and font sizes you can use.

Materials

Contract
Files

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