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Book Info

Author's Name

Robin Kermode


What do we expect from a speaker, as we sit in an audience waiting for them to start?

We want them to know their subject, to be well prepared and we want them to be excited about communicating that to us.

But above all we want them to deliver it in a way that makes us feel we have some part in the proceedings. We dont want to be talked at. We dont want to be sold to.

We want them to have a conversation with us and when we see a speaker who does that, we listen. And we not only listen, we remember what theyve said.

So how can we learn to connect with our audience, every time?

How should we best structure a talk and prepare our notes? How should we deal with nerves?

In this book, we will look at all aspects of spoken communication, from structure right through to delivery.

The tone of voice, the choice of words we use and the structure of our message all make a huge difference to how a message is perceived.

Our message must be crystal clear so our audience is left in no doubt as to what were saying.

And we should deliver it all with energy, clarity and humanity.

In this book we will learn how we can tread that fine line between confidence and arrogance; how we can be physically dynamic, yet still open and relaxed. Ill suggest specific exercises to control the mind and body.

Speak so your audience will listen is a book for everyone - its not simply for those who have to stand up and give talks or speeches. Its for anyone who has to give a message or tell a story. Reading this book could change the way you speak to everyone in both your business and your personal life.

So whether youre a CEO speaking to shareholders, a sales manager presenting to your team, a doctor giving difficult news to a patient or a parent giving a speech at your daughters wedding, this book will explain how you can come across with confidence, clarity and authenticity.

And hopefully enjoy the experience too.

Size Info

Trim size: 6" x 9",
Page count: 236,
Interior type: Black and White,
Page color: White,
Spine width: 0.531"

Target Audience

Who are your readers?

Anyone who has to make a speech, presentation or pitch. The book is about connecting with your audience, whether that is an audience of one or 1000. So from Politicians and CEOs, through sales people to charity workers asking for donations.

What 3 things would you like to communicate to your readers with this design?

Friendly. Clear. Engaging.

Style and Content

What colors do you want to see in your design?

I want to give you free reign, but I suppose if I had to say something, I would say 'think Apple'.

What colors do you NOT want to see in your design?

As above

Describe the style(s) you like (traditional, modern, etc.)

modern. clear. clean.

What content must be included in your design?

Title: Speak so your audience will listen
Subtitle: 7 steps to confident and successful public speaking

A quote on front. I will start off with this quote but I would like to be able to change this quote later, so maybe it has to be 'clean'?:
'Any leader in any field should read this book.'
Sue Cheshire, Founder, Global Leaders Academy

Back of the book blurb. Again, I would like to be able to change this if necessary, so maybe has to be 'clean' too?:

Youre a CEO presenting to shareholders.
Youre a Manager speaking to your team.
Youre an entrepreneur pitching for new business.

Youre a Head Teacher speaking to pupils.
Youre a charity worker asking for donations.
Youre a parent speaking at your daughters wedding.

You want to speak with confidence.
Your want your audience to listen.
And you want to enjoy the experience.

Pendle Publishing logo on bottom of back cover, and on bottom of spine if not too small? - attached.



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