What do you do?
Rapid DNA test for CYP2C19. Sold to cardiologists and lab directors.
How many pages of print design do you need?
4 pages including front and back covers
List the size requirement(s) for your print design
Letter size (8.5x11) paper folded in half to 4.25x5.5
What is your industry?
Health Care and Biotech
Describe the target audience for your print design
Target audience is head cardiology/cardiologists/director cath labs/lab managers. They are more often male and typically 40+ in age. They like communication to be brief, concise and to the point.
What 3 things would you like to communicate to your audience through your print design?
Rapid DNA test. Importance of testing. Accuracy of test.
Style and Concept
What print design styles do you like?
Simple, clean design. Minimal text.
What colors do you want to see in your print design?
Blue (from website), white, grey.
What colors do you NOT want to see in your print design?
What adjectives should best describe your print design?
Simple, clean, really awesome.
How will you use the print design?
As a leave-behind brochure for cardiologist and lab directors
What content must be included in the print design?
Content should be taken from the website product page:
Please include all content boxes EXCEPT black box with demo video link and interface box.
Cover should resemble the top of the page with a picture of the system, logo and tagline (Sample to result. DNA on demand). Please also include the part that says it is FDA cleared just below the system.
Overall the look and feel should be very similar to the website.
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