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Business Info

Business Name

Tory Johnson's Spark & Hustle

What do you do?

Spark & Hustle produces inspiring and informative conferences for current and aspiring women entrepreneurs to help them launch or grow small businesses. Events are hosted by Tory Johnson. Tory is wild about small business success, which she traces to being unexpectedly fired from a job she loved. The permanent scar from that pink slip led Tory to shift from employee to entrepreneur. Shes built two multi-million-dollar businessesWomen For Hire and Spark & Hustlewhile serving as a Good Morning America contributor, New York Times bestselling author, contributing editor to SUCCESS magazine and a popular speaker. Her sixth book, Spark & Hustle, will be available nationwide June 2012. Tory will host a 20-city mobile conference series from May - August 2012, for details visit www.sparkandhustle.com.

How many pages of print design do you need?

1 Full-Page Ad

List the size requirement(s) for your print design

Full-page, bleed
Live: 8 x 10.5
Trim: 8.375 x 10.875
Bleed: 8.625 x 11.125

Full-page, no bleed
Live: 7.375 x 9.875
Trim: 8.375 x 10.875
Bleed: None

4-color process only. No spot color. Non-bleed elements must be a minimum of 3/16 from trim margin. Include standard trim, bleed and center marks in all separations, 1/2 outside trim (no marks within bleed area).

Printing Process: Web offset
Binding Method: Perfect-bound
Line Screen: 133
Max Density: 300%
Color Rotation: Y, M, C, K

Target Audience

What is your industry?

Spark & Hustle produces one-day events for current and aspiring women entrepreneurs to help them launch or grow small businesses.

Describe the target audience for your print design

Current and aspiring entrepreneurs. Primarily women, though men are always welcome to attend our events and many do.

What 3 things would you like to communicate to your audience through your print design?

1) Create awareness of Spark & Hustle
2) Drive traffic to SparkandHustle.com
3) Generate registrations for the 2012 national tour

Style and Concept

What print design styles do you like?

We like the sensibility of these badges found on our website, they are fresh and appeal to women without being "girly." http://sparkandhustle.com/host-kit/

We like the simplicity and freshness of this ad: http://creattica.com/ads/made-by-you-sta...

What colors do you want to see in your print design?

The colors should be complementary to our website, www.sparkandhustle.com.

What colors do you NOT want to see in your print design?

We do not want to see any red or pink in the design.

What adjectives should best describe your print design?

arresting, fresh, inspiring, energizing and smart

How will you use the print design?

This print design will be used as a full-page ad to promote the 2012 Spark & Hustle national tour in SUCCESS magazine.

What content must be included in the print design?

1) the Spark & Hustle logo
2) website: www.sparkandhustle.com
3) 2012 National Tour
4) 20 Cities
5) Join us to turn your passion and purpose to profit.

*Note to designers:
Women attend our events for two key reasons:
Content: Leave with fresh tactics and strategies to build your business and boost your bottom line
Connections: Meet customers, clients, collaborators and champions



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