What do you do?
Talent Management Software (HR Software)
How many pages of print design do you need?
2 (Front and Back) Template
List the size requirement(s) for your print design
Standard Paper Size 8 1/2 x 11
What is your industry?
Software and InfoTech
Describe the target audience for your print design
Human Resource Professionals, Chief Financial Officers, Chief Executive Officers
What 3 things would you like to communicate to your audience through your print design?
Elegance, Ease-of-Use, Friendly - We don't want collateral with stock people and we don't want it to be heavy with pictures of our software (although one product picture is ok). It's product collateral so the collateral needs to provide an overview, benefits and features.
Style and Concept
What print design styles do you like?
Our current collateral is very heavy with color and big color bars everywhere and they look dated. We want something very pleasing to the eye with simple, elegant and clean design.
What colors do you want to see in your print design?
Each product represents a different color as seen on our home page www.talentguard.com. Each piece of collateral will highlight that color.
What colors do you NOT want to see in your print design?
Heavy use of Black or Grey, expect for text.
What adjectives should best describe your print design?
beautiful, clean, modern,
How will you use the print design?
print and web
What content must be included in the print design?
It will be product content including product overview, the problem it solves, benefits, features and a company overview. It also needs contact information. One product shot is good too. A sample product shot can be found on www.talentguard.com. Look at our products tab.
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