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Business Info

Business Name

The Can't Miss

What do you do?

The Can't Miss is a golf putting training aid.
The Can't Miss (TCM) - A revolutionary high precision training tool for the elite player.
Engineered in Australia, manufactured in England, TCM contains twin super-precision gyroscopes that force you to make a pure putting stroke.
TCM ensures you keep your putter-face square to the path throughout your stroke via a perfect marriage of gyroscopic torque and centripetal force.
Destined to revolutionize our game, The Can't Miss brings physics and muscle memory together to provide a new paradigm in learning and understanding.
TCM prototypes are being used today on the US and European PGA Tours by some of the finest players in the game.
www.thecantmiss.com

How many pages of print design do you need?

One quarter of a standard magazine page.

List the size requirement(s) for your print design

Approximately 11cm high be 6cm wide.

Target Audience

What is your industry?

The golf training aid market segment of the international golf products industry.

Describe the target audience for your print design

My targtet demographic is the typical country club (private golf club) member. Someone who loves the game and doesn't mind spending money to improve. Typically someone over 30 with a college degree who owns their own home.

What 3 things would you like to communicate to your audience through your print design?

1. This will improve your putting. 2. This will impress your friends. 3. This is a high precision piece of equipment that is worth the investment.

Style and Concept

What print design styles do you like?

The Can't Miss is like an expensive Swiss watch. Think Omega, IWC or Breitling. That is the style we are trying to portray.

What colors do you want to see in your print design?

I have corporate logo colours. See attachments.

What colors do you NOT want to see in your print design?

Nothing is out of the question.

What adjectives should best describe your print design?

Classy, stylish, cultured, urbane, cosmopolitan. Think Swiss watch. Think James Bond.

How will you use the print design?

It will be placed in a national magazine and run for six monthly issues.

What content must be included in the print design?

See the messages above. And I want an image - see attachments.

Materials

Contract
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