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Business Info

Business Name

Private Company

What do you do?

We are introducing a new product for the iPad 2. It is an arm mount designed specifically to give a private aircraft passenger hands-free comfort while using their iPad 2 in-flight. The mount is a quick install with no wiring changes. It is an easy upgrade and can be plugged into any Rosen Aviation base receptacle. Read more on our press release at http://www.flightdisplay.com/news/2011/1...

How many pages of print design do you need?


List the size requirement(s) for your print design

Dimensions: 7" x 4.875", final art must be Adobe Illustrator file

Target Audience

What is your industry?


Describe the target audience for your print design

Mainly 40 - 60 year old, tech-savvy male audience. Private aircraft owners who use and carry their iPads everywhere

What 3 things would you like to communicate to your audience through your print design?

Modern, sleek, but still conservative

Style and Concept

What print design styles do you like?

We require a modern, sleek but still conservative approach. We are open to illustrations as shown in one of the samples below. (AEA ads 1-3)

What colors do you want to see in your print design?

Open to suggestions, but if using red, please use PMS 199.

What colors do you NOT want to see in your print design?

No bright, neon colors

What adjectives should best describe your print design?

Current, relevant, trendy

How will you use the print design?

As a magazine ad

What content must be included in the print design?

Headline: New iPad Arm Mount
Subhead: Quick Upgrade Installs in 10 Seconds
* No wiring changes necessary
* Charges iPad battery during flight
* Plugs into all existing Rosen Aviation base receptacles
* Upgrades old LCD monitors
Fonts: Prefer a sans-serif font for headline, subhead and photo credits - consider Ariel Bold, prefer a serif-ed font for body copy - consider Times Roman.



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