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Business Info

Business Name

Swell Source

What do you do?

We are a skimboard manufacturer, looking for graphics for our 2013 line of soft top boards. Due to the complexity of manufacturing, the graphics need to be limited to 2-3 colours with no gradients, no complex lines, and each piece needs to be at least 3cmx3cm. The material that this product will be made from is the same material that surf tail pads are made from. If un-familiar please google "surf traction pads", this design will have diamond groove traction cut into it.

How many pages of print design do you need?

1 design 110cmx55cm to used on 4 different shaped boards

List the size requirement(s) for your print design

the graphic should be 110cmx55cm, however 4 different board shapes will be cut from this rectangle

Target Audience

What is your industry?

16-25 year old males, action sport enthusiasts

Describe the target audience for your print design

Our target audience is young, athletic males with an interest in action sports such as skate surf snow. These are not designed to look like toys, but rather an aggressive serious sport.

What 3 things would you like to communicate to your audience through your print design?

Our brand is simple, clean, bold, professional, active, moving, and sporty, but still cool.

Style and Concept

What print design styles do you like?

clean and bold design suitible to manufacturing from EVA foam (surf traction)

What colors do you want to see in your print design?

blacks, red, and greay, off set with bright colours like blue, yellow, red

What colors do you NOT want to see in your print design?

These should not look like toys, and the graphics need to be simple yet stylish.

What adjectives should best describe your print design?

clean, bold, simple, stylish

How will you use the print design?

These graphics will be used as the traction top sheet ona 2013 line of skimboards

What content must be included in the print design?

Please leave and area for a confidential logo approx 10cmx30cm... this can also be incorporated into the design by using the text "LOGO" in caps lock, feel free to include this in any colour you want to see the logo in on the final rendition.

Materials

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