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Business Info

Business Name

Six Row Brewing Company

What do you do?

Six Row Brewing Company brews small batch, hand-crafted, ales and lagers, distributing to both Missouri and Illinois along with an on-site pub at the brewery. We package our beers both in kegs (draught) and bottle form. We have out most popular year-round styles but also do small batch collaborations with restaurants and retail "on premise" locations.

How many pages of print design do you need?

2

List the size requirement(s) for your print design

Project consists of one 3 in. high by 6 in. wide bottle label plus carrier pack for (6) 12 fl. oz. "long neck" beer bottles. A die line for the carrier is attached.

Target Audience

What is your industry?

Food and Beverage

Describe the target audience for your print design

Age 21-45, white, predominantly male, casual beer drinker, living in the Midwest United States.

What 3 things would you like to communicate to your audience through your print design?

1. Quality of the product - Small batch, hand-crafted, unique.
2. Approachable
3. We have fun!

Style and Concept

What print design styles do you like?

"Whale" is our flagship beer style and represents our brand and image over a broad geographic region. It is a combination of a an American style Wheat Ale and Pale Ale. Would like to see bold colors and nicely laid out design that will catch a customers attention on the shelf. Classic Whale images would be preferred but am open to other concepts.

What colors do you want to see in your print design?

White, Red, black, tan, brown, green, maroon, blue. Bold colors to get someones attention.

What colors do you NOT want to see in your print design?

Pink, lime green.

What adjectives should best describe your print design?

Fun, unique, eye-catching but not offensive.

How will you use the print design?

It will be used on the beer bottle label and packaging.

What content must be included in the print design?

Must include all of the essential elements of an alcoholic beverage label as governed by the Alcohol and Tobacco Trade Bureau. http://www.ttb.gov/pdf/brochures/p51903....

Must include:
Brand Name: Six Row Brewing Company
Class Designation: "Ale"
Fanciful Name: "Whale".
Brewery Address: "Brewed and bottled by Six Row Brewing Company, St. Louis, MO". Would like to include the website sixrowbrewco.com
Alcohol Content: "5.5% Alc. by Vol."
Net Contents: "1 Pint, 6 Fl. Oz."
Health Warning Statement:

"GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems."

Materials

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