• Award$500
  • Entries445
  • Creatives85

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Business Info

Business Name

Simply Greeting Cards

What do you do?

Simply Greeting cards is a first of its kind app, available in March 2011, that will allow users to mail real greeting cards, envelop & stamp in all, instantly from their iPhone/iPad/iPod Touch.

Simply Postcards, available now on Apple mobile devices and coming to Android devices & www.simplypostcards.net in Jan 2011, allows users to share any image or photo as a real postcard. As a special offer to crowdSPRING designers, we invite you to send five free Simply Postcards to friends and family. Use the promo code: crowdspring5

How many pages of print design do you need?

The app will launch with 24-30 of our best thank you cards

List the size requirement(s) for your print design

The app will feature a full array of greeting cards and photocards from thank you notes to Christmas cards.

Were reaching out to the www.crowdspring.community to design the greeting cards that will be able available in our app!
For this design contest, were focusing on the thank you note category.

The top thank you card for this challenge will be awarded $500, and! if we love your card, we will reach out to you with our designer compensation package.

The Designer Compensation Package includes:
Your name on the back of every card you design
A 100 character bio and 1 hyperlink on every card you design
A listing on our website with your bio and a link to your website/other work

All greeting cards will be 5x7 and will flip open horizontally. The card can either be a greeting card or a photocard with room for one large photo.

Target Audience

What is your industry?

Greeting Card Industry

Describe the target audience for your print design

Simply Greeting cards will target both consumer and business users with its unique collection of card designs. iPhone users are tech savvy, split roughly 55% Male / 45% female and are more affluent that other smart phone users (40% have 100K+ incomes). We would like a balance between cards that appeal to males and cards that appeal to females.

What 3 things would you like to communicate to your audience through your print design?

Each card should only communicate one thing: Thank You/Thanks/Many Thanks

Style and Concept

What print design styles do you like?

Were looking for a variety of designs and targeted occasions/uses/reasons for sending a thank you note. With that said, we would like the cards to have a more modern/urban feel to them due to the more affluent nature of our consumer. Examples of targeted occasions/uses/reasons to send a thank you note:

General/just because thank you note
Thank you note for gifts/birthday gifts/holiday gifts
Wedding or shower thank you
Thank you note for coming/attending an event or gathering
Thank you note to a mom/dad/family member
Thank you note to a co-worker
Thank you note to a client
Networking thank you/thank you after an interview

Examples:
Elegant thank you example: http://bit.ly/hlFgyX
Slightly more laid back, general thanks example: http://bit.ly/i5j4Vm
Christmas, elegant example: http://bit.ly/hgsliV
Nice example of a potential photo card (the name would be replaced with some version of Thank you): http://bit.ly/gqVxZJ
Example #5: http://bit.ly/gfTtcQ
Example for a wedding thank you note: http://bit.ly/feKKGh
Example #7: http://bit.ly/gCQDRF
Female targeted, Thank you & Wow: http://bit.ly/feCCpT
Light hearted: http://bit.ly/fmEjJQ

What colors do you want to see in your print design?

There are no specific guidelines on the colors/color schemes; however, we do want our collection of cards to stand apart from the traditional themes/traditional card providers.

Your goal: Well-designed cards, with an urban/modern feel that have a certain uniqueness about them. Your color and typography choice should align with the Thank you occasion youve chosen and the emotion youre attempting to convey.

What colors do you NOT want to see in your print design?

No specifications on which colors you should not include.

What adjectives should best describe your print design?

All cards should strike one of the following tones:
Complementary
Heartfelt
Lighthearted
Simply Stated
Sweet

How will you use the print design?

Hopefully this is clear by now =)

What content must be included in the print design?

There also are no specific guidelines on the number of words to be included. The angle for the design can be simply stated or include a small amount of text, possibly targeting a specific use. Ex: http://bit.ly/feKKGh

Materials

Contract
Files

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