What do you do?
We distribute and market the world's most comfortable, earth-lovin' flip-flops. They are made from 5L Steamed Natural Rubber in Thailand. We pay fair wages to our farmers and we use a transparent supply chain to conduct ethical business.
How many pages of print design do you need?
I need one hero image with 4-6 various taglines to go with different markets.
List the size requirement(s) for your print design
16 1/2" x 8"
It is for signage for our point-of-purchase display rack that will go in stores across the country.
What is your industry?
Footwear --> Flip-Flops --> Natural Products/Surf/Yoga/Outfitter
Describe the target audience for your print design
Our customers are part of the burgeoning LOHAS (Lifestyles of Health and Sustainability) market segment. As for product/brand attributes, our customers love our comfort first, eco consciousness second, and philanthropic/responsible model third. Age range 18-45, mainly women. Flip-Flop wearin', fun lovin', travel lovin' people.
What 3 things would you like to communicate to your audience through your print design?
We need to be able to combine comfort and eco consciousness in a fun, hip, memorable way. We trademarked "The World's Most Comfortable Flip-Flops" and "The most comfortable, earth-lovin' flip-flops in the world." If we use those taglines, we need to put the (tm) behind them. Also, as we are global brand, I would like to design this to appeal to a global audience
Style and Concept
What print design styles do you like?
I like SIMPLE - yet eye-catchy - designs that are easy to understand. APPLE is my favorite advertiser. I want to be able to combine the fun and liveliness of, say, Havaianas, with the natural/eco conscious/adventure feel of, say, a Patagonia or Cliff Bar.
What colors do you want to see in your print design?
Orange, Yellow, Green, Earth-Brown, White. Check out www.feelgoodz.com for brand color ideas.
What colors do you NOT want to see in your print design?
Black, Gray, Purple, Red
What adjectives should best describe your print design?
Clean, sharp, simple, fun, eco conscious, eye-catchy.
How will you use the print design?
We will print this image as signage for point-of-purchase displays to be placed in stores around the world.
What content must be included in the print design?
Our logo (font at least). Font is called BabyFace, btw. Brand colors. Taglines:
"The World's Most Comfortable Flip-Flops."
"The Most Comfortable, Earth-Lovin' Flip-Flops in the World."
Pictures of product (you can pull from feelgoodz.com)
Again, combine comfort and eco consciousness in a simple, clean, fun, hip way!
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