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Law Office of Charlie Roadman
What do you do?
Criminal defense in Austin TX
How many pages of print design do you need?
List the size requirement(s) for your print design
What is your industry?
Describe the target audience for your print design
The sign will be on the side of a road. But, the majority of the audience will have an appointment with me already.
What 3 things would you like to communicate to your audience through your print design?
I would like to communicate: Modern, Confidence, Reliable.
We made a decision not to include a description of the type of work we do or any "come on" language such as "Free consultation, Reasonable fees etc." We have very few "walk-ins". Our goal is inspire confidence in the people who are coming to see us. We even left out the website - figuring people can google my name (although I can be convinced to add the website).
We also don't want to use my silhouette image.
Style and Concept
What print design styles do you like?
Modern. It needs to compatible with our website: www.roadmanlaw.com The font should be "Lato".
We don't want the silhouette of me (charlie).
What colors do you want to see in your print design?
Green, white, black. Possibly grey?
What colors do you NOT want to see in your print design?
All of our marketing materials are green, white, and black. However, I suppose it is not impossible to add a color.
What adjectives should best describe your print design?
How will you use the print design?
This will be a 48" x 24" sign (double sided - the same design on each side). The sign will be perpendicular to the road. The sign will be made out of strong fiberglass. The colors will be very bright.
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