P Squared Innovations
What do you do?
We manufacture a new and unique style of cable protector for cables run across the floor. Go to www.sidewindercableprotection.com to see the product videos.
How many pages of print design do you need?
2. There are two boxes that need graphics
List the size requirement(s) for your print design
There are two boxes. They are included in the files below as "Sidewinder 1 foot.pdf" and "Sidewinder 3 foot.pdf". The boxes when folded are (for the large one) 5 3/8 x 2 1/4 x 8 1/4 inches, and (for the small one) 3 1/8 x 1 5/8 x 7 1/4 inches.
What is your industry?
People who shop in office superstores like Office Depot, Staples, Office Max, etc.
Describe the target audience for your print design
The target audience would be representatives of schools, conference centers, hotels, businesses and light industrial.
What 3 things would you like to communicate to your audience through your print design?
1)What it is. We need for a consumer to see and understand what this product is through an image. 2)What it does. We need to relay some key benefits (see attached packaging insert for ideas) 3)It is the best. Truly, this is a one-of-a kind product. It is not a commodity. There are no other options which can do what this can do. It is not a me-too product.
Style and Concept
What print design styles do you like?
Bold and catching
What colors do you want to see in your print design?
Black and Yellow are the predominant color scheme.
What colors do you NOT want to see in your print design?
I am open to ideas
What adjectives should best describe your print design?
Eye catching, but simple
How will you use the print design?
To be the graphics on retail packaging
What content must be included in the print design?
As this is the complete graphics for the package, it needs to have all the necessary information on it. Lets start with the front. The front of the template has a rectangular cutout window to allow a consumer to see the product in the box and get a better sense of size and color. We will use the same box for all 4 color schemes, so this is important. However, I would like you to modify the left side of the window to follow the contour of the product photograph. I have included some photos for you to work with. Keep in mind that the product is unique in its modular design and ability to snake left or right to conform to the room you plan to use it in. The logo for the Sidewinder is included as well. Some ideas for key benefits are included in the header card file used for very simple packaging with bags. You can get all the other pertinent info from this bag to include the contents, company info, web address, etc. I would like us to push the fact that this is an all American made product Made in the USA. You can see other benefits on the website that you may want to use, such as the ability to leave the cables in and coil-and-go. Be creative and help me sell this product!
Note: I will add the UPC codes as a decal to the back, so make room for that.
File product will be TWO Adobe Illustrator files matching the box template layout included for the print graphics. I would also like both files converted to pdf for my review.
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