LET ME TELL YOU ABOUT US:
Mayesh Wholesale Florist, Inc. provides flowers for high-end floral professionals (primarily retail florists and special events businesses) throughout the United States and Canada. We have 15 physical locations where floral professionals can come and shop. We also have two shipping hubs that ship flowers directly to businesses. Our product comes from farms all over the world (i.e. Holland, New Zealand, South America, Italy, Thailand, US, etc). We pride ourselves on being one of the top wholesalers in both our industry and the country. Our product is not only high-quality (which is essential in the flower business) but it is also novel and unusual (we often are the front-runners in hard to get product). We have great customer service, high-quality product, and a wide unmatched selection of varieties, colors, fragrances, etc. See www.mayesh.com for more information
HERE IS WHAT WE NEED:
We are launching an online buying program called www.shopmayesh.com where floral professionals can purchase flowers online 24/7 at their convenience. We need a print advertisement for this new program. In the flower industry most people like to work with a floral sales professionalas with any perishable product things change quickly (availability, colors, season, etc). But there are a few (particularly in the next generation) that just want to purchase and goany time of day or night. Right now buying from Mayesh you are confined to attention during business hours. With shopmayesh.com you can purchased any time of the day or night by the bunch (bunches picked to your specification) or by the box (larger quantities in quarter and full boxes direct from Miami). Advantage: 24/7 access, convenience, just-in-time, high-quality, novel, and unusual flowers delivered to parts of the US and Canada where we dont have a location.
Specs for print advertisement: FULL PAGE 7 78 X 10 78 W/BLEED 8 18 X 11 18
Files: Adobe Photoshop CMYK, TIFF, EPS or JPEG files at a resolution of 300 dpi
OUR TARGET AUDIENCE IS:
Retail florists and special events planners in parts of the US where we dont currently have a location. We want this target audience to associate us with
1. High-quality, novel, and unusual flowers
2. Great customer service
3. Wide availability and selection of product
4. 24/7 convenient access
5. Purchase by the bunch or by the box
WE LIKE THESE EXAMPLES:
Clean, simple, clear. The ShopMayesh logo is orange (see attached) so the color orange should be integrated in some form. The design must clearly show the product but have very readable text. See attached brochure that we recently made for a trade showhas basic information about the company.
My initial thoughts:
Tagline Turn this (picture of single stem) Into this (picture of bunch or design with single stem mixed in) with the click of a button
Tagline We know what its like out there. (Picture of Sorry we are closed sign) so, weve come up with a solution, www.shopmayesh.com. (Picture of open for business sign with lots of flowers)
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
Unusual flower product (i.e. hydrangeas, cymbidiums, heleborus, peonies). I have attached some pictures that may be used if the res is high enough.
The text must include24/7 convenience; just-in-time delivery; high-quality, novel and unusual flowers backed by superior customer service; purchase by the bunch or by the box; wide selection and availability of product.
Shopmayesh.com logo (attached)
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