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Business Info

Business Name

Lincoln County CVB

What do you do?

Lincoln County CVB is in charge of attracting tourists and visitors to Lincoln County, Nebraska. They work hand in hand with associations and traveling groups to bring in people to visit their local attractions. The biggest attraction is for train fans because the biggest town in Lincoln County, North Platte, houses the world's largest railyard.

How many pages of print design do you need?

I'll need one design for each side of the truck. It will be close to the same design but some elements will differ and the messaging might change. We'll also need a design for the back of the semi.

List the size requirement(s) for your print design

The back is 100 inches tall by 96 inches wide. The sides of the trailer are 96 inches tall and 52 feet wide.

Target Audience

What is your industry?

We are in the tourism industry. We want people to come visit our county and spend money.

Describe the target audience for your print design

People interested in checking out the world's largest train yard. This semi will drive all over the midwest and people will see this branding everywhere. Seeing this truck will perk their interest in checking out their website and then moving forward.

What 3 things would you like to communicate to your audience through your print design?

1. How massive this train yard is.
2. Opportunities of entertainment that exist in Lincoln County.
3. Making the train yard look exciting.

Style and Concept

What print design styles do you like?

Attached in the rolling billboard.zip is a billboard done previously. The layout is OK but not exciting enough. We want the train to run the entire side of the truck. We want North Platte, Nebraska and www.VisitNorthPlatte.com on both sides and the back of the truck. Attached are examples of styles we like.

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What colors do you want to see in your print design?

You can see their current branding standards for colors in their site www.VisitNorthPlatte.com. Mainly blues and yellows and orange.

What colors do you NOT want to see in your print design?

Pastel colors. It should be bold and loud.

What adjectives should best describe your print design?

Interactive and massive. We want to showcase the true size and excitement of these train cars. We want to showcase how big this yard is and how amazing the process is here.

How will you use the print design?

This will be a wrap for a semi truck. It will be on the sides of the semi and on the back.

What content must be included in the print design?

1. Must be a Union Pacific train that is showcased.
2. Both sides and the back must have North Platte, Nebraska and www.VisitNorthPlatte.com
3. The Golden Spike Tower on the back. This is the observation tower for the train yard.
4.One side should read "10,000 Railcars Roar Through Daily. See It!"
5. One side should read "Enough Traffic Daily To Stretch To Outerspace!"
6. Back should read "Experience a Modern Marvel" and then state "Bailey Yard"

Materials

Contract
Files

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