LET ME TELL YOU ABOUT US:
SwiftRank oversees the most geographically expansive and relevant portfolio of high-value hospitality domains in the world. SwiftRank has acquired more than 11,000 domains using an all-important criterion: picking domains that contain the most highly searched keyword phrases in the industry. The keyword terms in SwiftRanks growing domain portfolio represent to more than 2.5 billion searches per year. SwiftRank is launching new sites daily to leverage these domains and "bring the world" to the millions of international travel consumers who begin their search and purchase their trip online.
HERE IS WHAT WE NEED:
We need a design/layout for a "sell sheet" or "one pager" targeting the US hospitality market. This likely will be the front and back of an 8x11 page, and the final product will be a PDF, although we may want file delivery as the original files as well, so they can be tweaked later (either by the creative here for a fee or by us).
We have attached a PDF of a new site concept for the SR brand, which contains the logo (bottom left). This page also showcases fonts for brand consistency. Color of the logo is this golden/yellow with some charcoal grey. This sell sheet should be elegant and clean, but not quite as "spare" as the sample website page shown herein. Why? Because it must elucidate the central themes outlined in the copy/content for this document.
You will see in the content document that I've used bold in some places. You will also see indents and one set of bullets. I leave it to the designer to decide whether one or two of these indent/accent points can or should be boxed or side barred. The 3 quotes lend themselves quite well to sidebars.
There is one place in the doc that mentions insertion of 2 screen shots from sample sites. For now, you should use the one added as a file to this project. Use it 2x. We will sub in art later for that.
Project poster welcomes questions. We realize this is a bit complex to explain here, but the CS creatives seem to be pretty quick at picking things up, and we expect no different on this project.
OUR TARGET AUDIENCE IS:
Executives at potential advertiser companies, which include hotel, restaurant, resort "brands," people who own those kinds of businesses, people who manage them, and interactive agencies that have hotels/restaurants/spas/resorts as their clients. So it's a b2b piece, and that's important in terms of messaging/tone, etc.
WE LIKE THESE DESIGNS:
Not sure here. This needs to be very professional and subtle but also clear in the major points. There aren't a lot of brochures posted online for reference. Sorry.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
logo, stars to birds aspect of logo, tagline
some color aspects of the logo
font treatments used in the sample web page shown here (arial, b goudy, goudy bold, minon, and minion bold, penumbra)
all content in the attached content document
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