What do you do?
OneVue The true one view of all your assets and liabilities
OneVue is an Australian based provider of technology and service solutions for advisers, accountants, dealer groups and financial services institutions.
Our goal is to enable the effective delivery of advice and investments by financial advisers. We do this by providing advisers, and their clients, with a single
transaction portal and consolidated view of portfolios hence OneVue.
How many pages of print design do you need?
Brochure design front and back cover, internal page layout for content supplied
List the size requirement(s) for your print design
Well leave that up to you as designers. We are looking to evolve our collateral and add a new standard style to support what exists. We have attached samples for your reference.
What is your industry?
Financial Services - Financial Planning, Independent Financial Advisers, and other professional who offer financial advice.
Describe the target audience for your print design
Wants of target audience: Financial advisers want to a) make their life easier, b) make servicing and managing SMSF clients easier, c) enable them to be in control of their business, and d)be well paid.
Individuals tend to seek the assistance of a financial planner when they a) want to put together a financial plan to meet their goals, b)want to set up a self managed super (pension) fund (SMSF, c) experience significant life changes, marriage, retrenchment, planning for retirement, retirement, divorce, death.
What triggers target audience need? Financial planners are likely to consider the use of the OneVue UMA when they are a) reviewing which service providers they use, b) experiencing difficulties with their existing platform suppliers, c) merging or changing dealer groups, d) trying to improve their service delivery to clients.
What 3 things would you like to communicate to your audience through your print design?
Trust, we understand their needs, we can make their working life easier and more profitable
Style and Concept
What print design styles do you like?
Simplicity of design will focus the readers attention
Something clean and crisp that captures creativity, intelligence and problem solving and that has a personal, professional and helpful tone.
Stand out from the crowd
What colors do you want to see in your print design?
As a financial services organisation it is important that the colours used convey secure, stable, sound, professional. At the same time OneVue wants to stand out from the crowd. As a base please work with:
OneVue blue (R 42, G 54, B109)
OneVue purple (F172, G 128, B 186)
OneVue colour palette see uploaded doc
What colors do you NOT want to see in your print design?
Red is associated with losing money
Pinks, baby blues
Please minimise reverse text
Please ensure font is easy to read font size and contrast are important
What adjectives should best describe your print design?
Modern, Solid, Secure, Reliable, Industry leaders, professional, and easy to read, stands out from the crowd
How will you use the print design?
Colour print PDF
Digital and/or Offset printing
What content must be included in the print design?
See attached Word document and use all copy.
We will need a fully editable PSD file.
If you want to start wtih a cover design and/or one internal page layout that's fine. If we like what we see, we will ask to see your vision.
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