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Book Info

Author's Name

Chip Averwater


Retail Truths is a book about retailing. It is written for retailers and contains 437 "truths" about the management of retail stores. (The website retailtruths.com has an extensive sampling of the information in the book.)

Size Info

Trim size: 5.5" x 8.5",
Page count: 324,
Interior type: Black and White,
Page color: Cream,
Spine width: 0.81"

Target Audience

Who are your readers?

Retail store owners and managers, mostly smaller stores.

What 3 things would you like to communicate to your readers with this design?

Something that is easily identified with retailing and catches the eye of retailers. Preferably not from the past, like an antique cash register, etc., but something that reflects modern, up-to-date retailing in a small to medium size store. Probably best to avoid specific products like cameras, or bicycles, etc.

Style and Content

What colors do you want to see in your design?

I'm open. I like the colors used on the retailtruths.com website but it doesn't have to be these. (Perhaps some of the other design elements from the website could be useful as well, but only if you feel they are appropriate.)

What colors do you NOT want to see in your design?

Not big on lime green. :-)

Describe the style(s) you like (traditional, modern, etc.)

Open. Something up-to-date is probably better than something that indicates quaint or antique retailing.

What content must be included in your design?

I've attached a pdf with the text I have in mind for the front and back. However this only represents the text I'll likely use--not a type-style or fixed layout. If you choose the type styles and submit your file in psd format or something with layers, I can type in the finalized text.
I'm available for questions at chipav@aol.com



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