LET ME TELL YOU ABOUT US:
FUSE Research Network is a leading edge decision support firm that employs a highly refined market intelligence capability to deliver informed, decisive, and forward-looking guidance to firms in the asset management industry. While the industry is supported by dozens of strategic consultants and data providers, FUSE's positioning is firmly in the area of tactical execution. We are committed to delivering research-based client-specific recommendations that improve the productivity and effectiveness of the resources devoted to sales, marketing, and product management.
HERE IS WHAT WE NEED:
We need a cover design for our ConNext Partner Research Series. It is the first study we will be producing since we launched the business. We want the design to coincide with the theme of our ConNext Series.
ConNext Partner Series: Through the ConNext Series, FUSE partners with industry experts to address business challenges identified by our clients. Our partner / experts are selected based upon their practical experience in the specific area which is aided by the unparralled network of contacts maintained by FUSE. The ConNext Series is part of fulfilling FUSE's unique client commitment, "If we do not know the answer we will find someone that does."
The title of the study is "Consumer Insights on Retirement Income The Keys to a Competitive Advantage in Retirement Solutions"
OUR TARGET AUDIENCE IS:
Asset managers, distributors (broker/dealers, Registered Investment Advisors), insurance firms, and service providers. Examples - Fidelity, Merrill Lynch, LPL, Hartford, State Street.
About us - there is a bit of an academic approach to research in our space. We'd like to be thought of as a bit more out on the curve, thought leaders, entrepreneurs. However, this is a business-to-business model. We are selling into predominantly financial institutions.
WE LIKE THESE DESIGNS:
I've included a design that was attempted for us (FUSE_cover_2_012709.pd). We didn't like the border - too bulky, the center section - ambiguous. The one area that was close was the melding of the two logos (not perfect but directionally right).
I'd like to incorporate our colors as best as possible but I'm open to different design options.
The cmyk & rgb breakdowns which you may need in printing are:
CMYK = 0, 100, 15, 60
RGB = 122, 0, 60
pms = 229c
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We want the "FUSE ConNext Partner Series" to be prominent. We also want to connect the two logos. And we want it to be innovative. The title of this study must also stand out "Consumer Insights on Retirement Income The Keys to a Competitive Advantage in Retirement Solutions"
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