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Business Info

Business Name

iEnergy Software

What do you do?

We make home energy audits easier for energy consultants so that they can go out and make their reports faster and cheaper, so they can make more sales and happy clients.

The end user reading the reports will be -
Homeowners, people that own homes, are given free or paid for assessments of their property in an effort to find out where they can make energy efficient improvements.

Age 35-70
male/female homeowner
US/Canada
Educated but not hugely technical

How many pages of print design do you need?

1

List the size requirement(s) for your print design

regular 8x11

Target Audience

What is your industry?

Real Estate and Construction

Describe the target audience for your print design

The end user reading the reports will be -
Homeowners, people that own homes, are given free or paid for assessments of their property in an effort to find out where they can make energy efficient improvements.

Age 35-70
male/female homeowner
US/Canada
Educated but not hugely technical

What 3 things would you like to communicate to your audience through your print design?

Cleanliness
Readability
Easy to understand

Style and Concept

What print design styles do you like?

I have attached an annual report from BP. We like this design, we'd like to take our sample iEnergyapp v.4 and make it look more like the BP report.

What colors do you want to see in your print design?

whites, blues, greens, yellows

What colors do you NOT want to see in your print design?

blacks, browns, gray

What adjectives should best describe your print design?

clean, easy to follow, visual, easy to decipher, and easy to understand

How will you use the print design?

It will be a sales tool for home energy consultants to sell their services for home owners that have older houses, and they need to know and understand problems there are in the house, and how to fix those problems.

What content must be included in the print design?

Take the basic information that is in the iEnergyApp v.4 and make it looks as good or better than the BP report. I have included some infographics that you can also use - here are the sections of the report.

The body of the brochure will have the following.
Main Infograph Explaining these core features of coverage for the house
Health/Safety
Blower Door
Air Filtration
Insulation
Basement
AC/Furnace
Windows
Applicances

** The file is to be a report that is run as a Software as a Service for home energy auditors, so it will NOT be a brochure, but a report that is run by a cloud based program.

The report will have some text, but should be mostly visual. use the text from the iEnergyApp v.4 -

There should be an easy to follow flow explaining the home owner each problem section of the house (with no solutions)

Then at the end the solutions should come all together

The last section should be benefits and costs to do the retrofit upgrade.

I have uploaded quite a few examples of infograph styles that seem like they could be appropriately used. I don't have a visual style preference on any of these - we have used some info graphs in our sample report, you can use those are any of the ones I have included in the zip file.

The whole report should be made to look similar to the BP annual report in over all style.

Materials

Contract
Files

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