LET ME TELL YOU ABOUT US:
ReMart Overstock is a large retail superstore that sells overstock electronics, apparel, homegoods, appliances, furniture and other overstock from major retailers, manufacturers and wholesale club stores.
HERE IS WHAT WE NEED:
We need five (5) separate banners to put on the side of our building that faces a highly trafficked freeway. They will be separated by a few feet each to cover most of a large 150' wall. The key points are that they are captivating but not cluttered as we want to attract the attention of people driving by need and also have them understand our message in the few seconds a freeway driver has to view roadside marketing. So the real key is that they are gorgeous and spectacular enough to draw attention, so the photo you chooe for each one will be very important. Each banner will:
1) be 12' wide and 15' high (portrait layout).
2) feature 1 captivating photo/scene representing 1 of each of our 5 categories: electronics (tv (with captivating image onscreen?)), apparel (any - maybe a man & woman), housewares (dinnerware/silverware), appliances (refrigerator), furniture (any - possibly use people to create lifestyle/happy imagery).
3) have it's category name as a top border.
4) have Overstock Deals! as a bottom border
5) integrate into the electronics, apparel and appliance banners, respectively: Sony - Polo - Whirlpool (brand names)
OUR TARGET AUDIENCE IS:
Our audience is the 250,000 cars that drive my our building each day and within that the shoppers who are looking for great deals on quality products. One thought was to use very spectacular images to get their attention. You might even want to integrate a somewhat racy (not vulgar) image into one or two (apparel?) and a 'cool' image into a couple (surfer on the tv screen??). The audience is not high end per se but we do want to convey quality products and a professional, upscale image for the store.
WE LIKE THESE EXAMPLES:
i like work that is innovative, professional and clean.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
A banner that gets peoples ATTENTION!
Top border: category border names.
Bottom border: Overstock Deals.
Photos of each category item.
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