LET ME TELL YOU ABOUT US:
ReMart Overstock is a retail store that sells overstock electronics, apparel, home goods, appliances, furniture and other overstock from major retailers, manufacturers and wholesale club stores.
HERE IS WHAT WE NEED:
We need a banner for the side of our building that faces a highly trafficked freeway. The real key is that it is spectacular enough to draw attention, but basic enough to convey our message in the brief time a freeway driver has to digest its content. The banner specs are:
1) 16' wide and 14' high
2) feature 1 captivating photo/scene representing any 1 of 5 categories: electronics (tv (with captivating image onscreen?)), apparel (any mens/womens - man&woman?), housewares (dinnerware/silverware?), large appliances (refrigerator, washer/dryer?), furniture (any - possibly use people to create lifestyle imagery).
3) have the category name as a top border. any font, any style.
4) have ReMart Overstock as a bottom border any font, any style.
5) integrate into the electronics, apparel or appliance banner, if you choose to use one of these categories: Sony - Polo - Whirlpool (any brand name that fits/enhances your piece)
OUR TARGET AUDIENCE IS:
Our audience is the 250,000 cars that drive my our building each day and within that the shoppers who are looking for great deals on quality products. One thought was to use very spectacular images to get their attention. You might even want to integrate a somewhat racy (not vulgar) image and/or a 'cool' image (surfer/celebrity on the tv screen??). The audience is not high end per se but we do want to convey quality products and a very professional, upscale image for the store.
WE LIKE THESE EXAMPLES:
I really like work that is innovative, captivating, professional and clean. apple.
WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:
A banner that gets peoples attention.
Top border: category border names.
Bottom border: ReMart Overstock.
Great photo/photos(?) of your category item(s?).
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