LET ME TELL YOU ABOUT US:
Liveclicker (http://www.liveclicker.com) is a stealth mode B2B Internet technology company specialized in online video and e-commerce. We work with high end clients like Costco, Crate & Barrel, Famous Footwear, REI, and Ogilvy Interactive. We're all about mystery, subdued energy, and explosive potential. We're creative and playful, yet we're credible and established enough that folks with gray hair take us seriously without thinking twice. We despise arrogance, "by the book" approaches to B2B creative, and collateral that looks like "everything else" out on the market. Still, we need to remain credible while reflecting our energetic, playful, and innovative approaches to online video for e-commerce.
HERE IS WHAT WE NEED:
We are looking for an experienced B2B designer that has the ability to take our current set of collateral from "tired" to "wired." We need a designer who can look at our current designs, create new Word Docs and PDFs that are ready to distribute to end clients. "Templated" looks are preferred. We need you to take each piece of uploaded collateral with this project, place it in a new "look and feel" you create, and ensure the finished piece looks pro. We'll also need you to ensure each finished piece can be edited both using Acrobat Pro (PDF). The ability to edit finished products in MS Word 2007 for *PC* is preferred, but not required. Don't let this last request stifle creative innovation. I'm less concerned about editing in word than getting a kickass set of materials back.
Use of gray, blue, and green in the collateral is required. Other colors can be introduced as you see fit.
We're seeking a credible B2B tech design minus the uninspired creative - no "Matrix" themes or random strings of 0's and 1's here for creative effect. Puke.
Please note that the only files you'll have to work with are attached to this project posting and the graphics on liveclicker.com (which are not vector graphics). Additionally, we don't know the name of the font used on the Liveclicker logo.
OUR TARGET AUDIENCE IS:
- CMO at Top 100 US Retailers
- VP E-Commerce at Top 100 US Retailers
- CIO at Top 100 US Retailers
WE LIKE THESE DESIGNS:
http://www.strongmail.com/resources/whit... (like whitepaper design)
http://www.brightroll.com (like the clean factor - note we're not looking for a site)
http://www.silverpop.com (like the colors, graphics)
http://www.omniture.com (like the feel - exudes sophistication - a little too busy)
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
You must use gray, blue, and green as primary colors in the collateral, including the blue and green in the Liveclicker logo on http://www.liveclicker.com. Other than this, it's up to you!
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