Mid Valley Mentors
What do you do?
We are a small office of energetic and idealistic professionals dedicated to the idea that volunteer mentors can help at-risk individuals create better lives for themselves.
Mid Valley Mentors is a community-based 501(c)(3) nonprofit agency providing volunteer-driven one-on-one mentoring for individuals impacted by incarceration in Marion County since 2004. As an agency, we strive to improve the conditions for all in our community by supporting the growth and development of at-risk individuals through nurturing relationships. Our mentoring programs adhere to evidence-based practices and exceed state and federal quality assurance standards for mentoring programs.
Mentoring for youth ages 5-18 who are on probation with the juvenile courts or have a parent in prison.
Mentoring for adult inmates who are 18 and older, the parent of a minor child and releasing to Marion County.
Mid Valley Mentors has a staff of 4.5 and serves over 100 youth and adults each year through the support of volunteer mentors. As an agency our primary role is to recruit, screen, train and support volunteers to mentor clients in need. By the nature of our work, we tend to attract a lot of female mentors but struggle to draw men in as volunteers. Last year, 7 in 10 youth referred for a mentor were boys and only 2 in 10 mentors were men. A volunteer committee has been hard at work identifying strategies to target men to recruit them as mentors.
To accomplish this goal, we are launching a mens recruitment campaign which will include a combination of billboard, public transit advertisements, television commercials, YouTube videos, posters and brochures. But we need a theme that can transition across a variety of interest that may appeal to men from fishing to basketball.
Our Campaign: Real Men Mentor
Our Slogan: Mid Valley Mentors Putting the MEN back in MENtor!
Our Idea: We will have a variety of images displaying boys trying to do things by themselves but missing a male mentor to teach him how or to do it with him, some examples include:
- A boy fishing with a cardboard cutout sitting beside him
- A boy playing basketball with a cardboard cutout on the court
- A boy riding a bike with an adult bike laying on the ground and a cardboard cutout beside it
We are going for a general feel of things that men can connect with doing as a child and portraying a boy with an absent male, doing it alone or trying to figure out how to do it alone. We are open to other ideas that could appeal to men as well.
How many pages of print design do you need?
List the size requirement(s) for your print design
8.5x14 for the poster, the image should be in various sized to accommodate large media and flyers
What is your industry?
Nonprofit providing mentoring for youth at-risk
Describe the target audience for your print design
Adult men between the ages of 20 and 50 who are employed or going to school and have positive values and a healthy lifestyle.
What 3 things would you like to communicate to your audience through your print design?
1. Mentoring is not just for women - men need to be present in their community and in the lives of boys
2. Mentoring is fun and easy - its a great excuse to be a kid again
3. Mentoring doesn't require something new, just bringing a kid along for your usual activities.
Style and Concept
What print design styles do you like?
Torn, tattered looks with black/gray/white backgrounds with the messages/graphics standing out using our color palette for words and accents (see attached color palette)
See donor brochure - we like the look but it feels to gloomy and needs to be made more fun and attractive.
What colors do you want to see in your print design?
What colors do you NOT want to see in your print design?
Pink, purple, yellow, mute tones, cool tones
What adjectives should best describe your print design?
Sporty, Active, Outdoorsy....Manly
How will you use the print design?
To post at local colleges, corporations/businesses, sports arenas,community centers, and local events to reach male audiences to recruit men to be mentors.
What content must be included in the print design?
1. Graphic image that can be used in big media including bus advertisements, billboards, as well as our website, posters, brochures and flyers. The image will need to be saved in a variety of formats to accommodate television and print media requirements including: jpeg, pms, png, and psd.
A. Graphic image of a cardboard cutout or chalkboard man in a variety of positions including:
i. Standing from the front, side and angle (left and right)
ii. Sitting on the ground from the front, side, back and angle (left and right)
iii. Sitting in a chair position from the front, side, back and angle (left and right) and actually sitting in a chair
2. Promotional Poster: Print Ready PDF and Layered Photoshop File with graphics and copy in separate layers. Size: 8.5x14 Color Poster to recruit male volunteers. We need this to be designed to allow us to swap out graphics that we can customize to fit an audience. For example, with the same poster, we should be able to swap the graphic of a boy playing basketball with his cardboard friend, to a boy fishing with his cardboard friend. We will handle swapping the photos, but it needs to be designed with this in mind. We imagine a large long photo on either side with text to the opposite side. We will need to receive this in a layered publisher file so that the swapping may be done easily by our staff.
- We need two photo variations from you to start in a format that will allow us to swap out a different photo in the future on our own.
o A tween boy ( 10-12 years old, Caucasian or Hispanic) playing basketball with the cutout man standing on the court
o A tween boy (10-12 years old, Caucasian or Hispanic) fishing with a cardboard cutout sitting beside him.
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