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Business Info

Business Name

USA Hostels

What do you do?

We are a small chain in California of backpackers hostels located in san diego, Hollywood and san Francisco. We provide nightly budget accommodation.

How many pages of print design do you need?

2 - one card front and back. but it will be adapted for 3 different locations/cities

List the size requirement(s) for your print design

4x9 - template can be found on nextdayflyers.com under rack cards. It is absolutely necessary that their template be followed as that is who will we be printing with.

Target Audience

What is your industry?


Describe the target audience for your print design

international travelers, mostly Australian, Canadian, Kiwi and northern Europeans from 24-30 travelling on a budget.

What 3 things would you like to communicate to your audience through your print design?

our status - 2014 Trip Advisor Certificate of Excellence
that we are fun/informal
our locations

Style and Concept

What print design styles do you like?

we have a concept in mind already - we need someone to be able to bring the vision to life. The name of the city needs to be at the top and we'd like the name designed to incorporate something of fame in the city. For instance, San Diego should replace the E with a paw print to invoke the san diego zoo, san Francisco should incorporate the golden gate bridge somehow. Hollywood should replace an o with walk of fame stars.

What colors do you want to see in your print design?

i'll attach an example of our web site that is in design faze to show the colors. but it's a light blue and purple

What colors do you NOT want to see in your print design?

stick to colors shown in the web design

What adjectives should best describe your print design?

bright, cheerful, hip,

How will you use the print design?

to make a rack card There's also possibility of flipping it to a poster later.

What content must be included in the print design?

The name of the city - let's use San Diego as the template.
The logo
Some sort of catch all phrase - probably 'we got you covered'
map of California - see sketch of layout being included
photos of the local hostel
list of amenities
web address
physical address
phone and Skype numbers
email address
$3 off coupon
see previous rack card sample for guidance



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